Welcome to episode #382 of Six Pixels Of Separation - The Twist Image Podcast. One of my business partners at Twist Image is an advertising industry veteran. He helped build one of the most well-regarded agencies in Canada for well over a decade. When we first met (over a decade ago), he half-joked that it's surprising how many highly-intelligent individuals would like to be a part of such a miserable industry. Like I said, he was half-joking. People love Mad Men and it's not just because of the fashion. It was a crazy time when brands were looking for all kinds of edge over their competitors and these newly-formed ad agencies were just making stuff up as they went along. It was crazy times. George Parker was lucky enough to have entered the industry back then. He lives to tell the tales. For over thirty years, he worked in the creative department for agencies all over the work. He wrote a monthly column for AdWeek for close to a decade and has been a contributor for Ad Age, Business Insider, Quartz and more. Currently, he is still an advertising consultant, blogs regularly at AdScam (which is hilarious and brilliant) and he writes books (his most-recent being, Confessions Of A Mad Man). He is free to speak his mind and he doesn't hold back (so, this one of NSFW). Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #382 - Host: Mitch Joel.Tweet
"Brand awareness is like the girl trying to leave the apartment while you are tugging on her pant leg being dragged behind." #BillMurray #Stripes "you can't go ... all the plants will die."
Good comments from George on spec work.