Welcome to episode #344 of Six Pixels Of Separation - The Twist Image Podcast. I have a love/hate relationship with LinkedIn. I love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings). I love the way the online social network has maintained its stature as the preeminent business network for professionals. I hate the fact that I find the user experience challenging (I'm never quite sure what to do when I head over there). I hate the fact that people don't understand the true value of LinkedIn and this means that spammers roam free and unpunished. Beyond that, it's also somewhat of a challenge when a brand asks about what their play should be on LinkedIn. It's a treasure chest of information for headhunters and a valuable destination for anyone in business. Nobody knows this better than Viveka von Rosen. von Rosen is widely regarded as one of LinkedIn's premier evangelists for individuals and corporations. She is also author of the bestselling business book, LinkedIn Marketing An Hour Day. LinkedIn is a fascinating environment, and it's one that brands and marketers need to pay close attention to. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #344 - Host: Mitch Joel.Tweet
Thank you for this. I feel the same way about LinkedIn. I understand the value I get from other networks, but with LinkedIn, I have this sense that there's more to it.
I'm not coming from a purely marketing perspective.
I'm taking a deep dive into Community Economic Development and specifically, creating entrepreneurial ecosystems. LinkedIn gives me the opportunity to connect with people in other industries and have discussions.
As I'm writing this, I'm wondering about the idea of holding think tanks on LinkedIn. Is there a way to have synchronous, live (audible) discussions?
Very interesting podcast.
I agree with Viveka's comments about Linkedin's Ads being very expensive, in comparison with other social ads. What I like of Google Ads is the ability to optimize and REDUCE the cost of your ads over time. As far as I know this is not possible with Linkedin Ads. Is Viveka aware of any Linkedin's plan to change this in a not too distant future?
Fully agree on the fact that Linkedin Groups that are not efficiently moderated will llose their audience.
Thanks for having me on the show, Mitch - yet another thing on my bucket list I can scratch off!
See you in April :)