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Welcome to episode #516 of Six Pixels Of Separation - The Mirum Podcast. When it comes to innovation, one of the most provocative voices in the field is Michael Schrage. It may seem obvious to us now that innovation is when consumer's accept new products and services, but this wasn't always a commonly-held belief (until Michael brought it forward). Ever hear of rapid-prototyping? What about simulations and modelling to improve ROI on innovation investments? All of this thinking was brought into our world by Michael. A research fellow at the MIT Sloan School's Center for Digital Business, author of books like The Innovator's Hypothesis, Who Do You Want Your Customers To Become?, Serious Play, Shared Minds and more, he is a legendary business, innovation, technology and marketing mind. It has been said that no one knows more about how to maximize return on investment from innovation processes than Michael Schrage. Personally, I think he's one of the most fascinating people thinking about business today. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #516 - Host: Mitch Joel.