We live an era of exponential business and marketing growth.
That's right, we no longer see business moving in a linear fashion. The growth has become exponential (magnificent rises and terrible burn-outs). While many pundits will argue that not much has changed in the world of business, I'm bullish on digital and the disruption it has caused - and will continue to cause in the coming years. My next book, CTRL ALT DEL (out in May 2013) will look at five movements that have fundamentally changed business forever, but that businesses are still not paying any attention to. It will also tackle what you (and I) will need to bring to the proverbial table to be employable within this time of purgatory (as I will define it in the business book). Having a view of the horizon is critical to our success, future and making our way out of purgatory to The Promised Land. In the past short while, Henry Blodget (CEO and EIC at Business Insider) and Mary Meeker (general partner at Kleiner Perkins Caufield & Byers) has both released their respective data and insights on digital. These two trend decks are (and continue to be) the most informative pieces of content to better understand how connected consumers are in our digital society.
Stop everything and spend so time looking at this...Tweet
I love that the better technology gets, the less people actually want to engage. We installed video cameras in our conference rooms and huge screens in our offices and people still love to talk on the phone. Some things don't get old.Reply