Twist Image

Meet our fearless leaders.

Mitch Joel - Partner and President

Mitch Joel

Partner and President

As President of Twist Image, Mitch has two primary roles: he leads the business development of the agency and drives the strategic product for existing clients. His true passion lies in both building our client-base and helping our clients achieve a world-class digital marketing ecosystem. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." He was awarded the highly prestigious Canada's Top 40 Under 40, and most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.

Beyond his day-to-day activities at Twist Image, Mitch is a globally recognized Digital Marketing evangelist and best-selling author. Mitch’s first book, Six Pixels of Separation, explored how and why new media had changed business forever, and his newest, CTRL ALT Delete (available now), answers the question of how to pivot your business to capitalize on just how much our world has changed.

Whether he is sharing the stage with Bill Clinton, Sir Richard Branson and Malcolm Gladwell, writing for our highly popular Blog and Podcast, Six Pixels of Separation, or creating bestselling business books, Mitch is at the vanguard of new media to ensure that the trends, information and opportunities trickle down into every aspect of our agency’s work.


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