Meet our fearless leaders.
Executive Strategy Director & Managing Director
Karla Congson is a recognized leader in brand and marketing strategy with over 17 years of experience helping national brands discover and activate their competitive advantage. Karla has covered industries as diverse as CPG, government, technology, financial services and automotive.
Karla has worked with C-Suite senior executives to develop and execute differentiating brand strategies that have created measurable brand and bottom-line impact. Karla’s areas of focus have been in brand strategy, integrated marketing strategy and consumer insights.
At Twist Image, Karla is responsible for the leadership of the Strategic Planning Team across Toronto and Montreal, and the management of the Toronto Office. With a self-confessed weakness for technology and the newest gadgetry, Karla is thrilled to have the excuse of working at a digital marketing agency to pursue this pastime in the name of "consumer research".