TD made a commitment to become the first paper neutral financial institution in the world. So we helped them launch TD Forests—a new initiative focused on reducing paper usage and protecting two football fields of forest every day.
We needed to connect nature to our daily lives in a new and compelling way. To do that, we used YouTube in a brand new way. Multiple players showed different views of the forest, so everyone could walk through and experience its sights, sounds, and life. But we didn’t stop there. We also created supporting video-based media, including mobile, cinema, online media and experiential components.