Dairy Farmers of Canada
Music can be an incredible motivator when exercising. With this in mind, we worked with Dairy Farmers of Canada and Sirius XM to create a mobile web app that gave people free music for their workouts. QR codes led people into the experience, where they could choose their genre and the length of their session – then stream all the music their workout could handle. Fresh playlists were added every month, so there was always something new in their headphones.