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Reason #1

100% Canadian Milk

In 2012, we launched a campaign giving consumers 100 Good Reasons to choose 100% Canadian Milk products. To complete the campaign in 2013, we released reason #1, an online film festival, featuring four different directors, each telling four very personal stories about the people in dairy industry. The film festival was launched with one dynamic contest that helped Canadians make the right choice, by helping them understand every ounce of passion and dedication that goes into making 100% Canadian Milk products. 


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