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To launch the second book of our President, Mitch Joel, to the world, we decided to provoke business people by speaking to them in a language they understand, facts and numbers. This responsive and eloquently designed story experience was created to wake leaders up to the new reality by extending traditional parallax technology to new heights. And we didn’t stop there. We made each viewer a contributor to the data we were presenting which then generated a SlideShare presentation that gained over 150,000 views on its own. The combination of these efforts, a full online advertising campaign and media coverage in over 200 publications propelled the book to be named one of the Best Business Books of 2013 by Amazon.