Dairy Goodness
Dairy Farmers of Canada
Dairy Farmers of Canada wanted to create a centralized online ecosystem in which its various users, brands and campaigns could thrive. We created three distinct sites targeting each of the primary user groups – consumers, health professionals, and industry & media. The result, DairyGoodness.ca, DairyNutrition.ca and DairyFarmers.ca, tailored to the needs of its users and the goals of DFC.