100 Good Reasons
Dairy Farmers of Canada
Dairy Farmers of Canada came to us with a problem: Canadians didn’t know why they should look for the 100% Canadian Milk symbol. So, we developed an integrated campaign with 100 Good Reasons to look for the symbol. We tailored each reason into quick, consumer friendly content pieces, ranging from fun videos to beautiful infographics. The reasons were then seeded into display ads, advertorials, and our partner agency’s TV and print Ads – all of which directed users to the 100 Good Reasons website. Here, Canadians are able to discover and explore all of the delicious and nutritious reasons to always look for the 100% Canadian Milk symbol on their dairy products.