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Is Witnessing The Same As Being A Journalist?

May 6, 2008 8:34 PM

Posted by Mitch Joel

After listening to one of my favourite Podcasts, For Immediate Release - The Hobson and Holtz Report, I was struck with a thought about those who have become Citizen Journalists (pretty much any one of us who can report on...


Google Me

May 1, 2008 11:06 PM

Posted by Mitch Joel

I am always amazed to hear how many people have set up Google News Alerts specifically on their own name. It's equally surprising to hear the tales of what they discovered about themselves. It is a great first step. If...


Instead Of "What?" Ask "Why?"

April 28, 2008 11:02 PM

Posted by Mitch Joel

Whether it's in meetings for client work, business development opportunities, speaking to a group of people, or doing some kind of community work, I'm being asked very similar questions, like: "should we be Podcasting?", "what could we do with twitter?",...


Dan Pink Shifts From Business Books To Manga

April 22, 2008 8:19 PM

Posted by Mitch Joel

Daniel H. Pink is no stranger to the Six Pixels of Separation - The Twist Image Blog space. As the author of two best-selling business books, Free Agent Nation and A Whole New Mind, Pink's books always look at future...


Seven Types Of Highly Effective Corporate Blogs

April 19, 2008 3:18 PM

Posted by Mitch Joel

There are many reasons why companies should Blog. It's a topic that has been written, discussed and disseminated to death. The net result has been that more and more companies are looking at the power of corporate Blogs, and how...


The Viral Expansion Loop

April 18, 2008 11:23 PM

Posted by Mitch Joel

What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and...


Epic 2015 - The Future Of Media

April 7, 2008 9:32 PM

Posted by Mitch Joel

I know this has been floating around for a while, but I was listening to a recent episode of the For Immediate Release Podcast and Eric Schwartzman, host of the excellent Podcast, On The Record Online, mentioned this very eerie...


Jaffe V. Joel - Face(book)-Off At The ACA In Toronto

April 1, 2008 11:56 PM

Posted by Mitch Joel

This is no April Fool's joke. Both Joseph Jaffe (author of Life After The 30-Second Spot and Join The Conversation, plus Blogger and Podcaster over at Jaffe Juice) and I will be speaking at the ACA - Association of Canadian...


New TV Shows Coming To An Xbox Near You

March 31, 2008 10:55 PM

Posted by Mitch Joel

Traditional Marketers sit and stare at the changes taking place in the Marketing world. Here's the raw truth: they think it's just a fad. There's no doubt about it. If Marketers really believed that Social Media and Web 2.0 is...


The Art Of Presenting - Garr Reynolds From Presentation Zen Live From Google

March 28, 2008 11:57 PM

Posted by Mitch Joel

A couple of months back I wrote a book review for Presentation Zen - Simples Ideas On Presentation Design And Delivery by Garr Reynolds and posted it here: Get Yourself To Presentation Zen. It is, without a doubt, one of...


SPOS #96 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - The Universal Search Of It All

March 23, 2008 7:13 AM

Posted by Mitch Joel

Welcome to episode #96 of Six Pixels Of Separation - The Twist Image Podcast. There a little flub at the beginning of the recording. I hit the pause button and didn't unpause (it's an ugly story, and you don't want...


10 Simple Ways Non-Profits Can Win At Social Media Marketing

March 22, 2008 8:58 AM

Posted by Mitch Joel

Did you see Google's announcement earlier this week about Google For Non-Profits? Here's the Blog posting from the Official Google Blog titled, Google For Non-Profits: "Many of you spend your days making this world a better place, and we want...


And I, For One, Welcome Our New Robot Overlords

March 22, 2008 7:57 AM

Posted by Mitch Joel

They are full of bees. Scary. I know. Hat tip to Chris Brogan (who else?) and Michael Seaton....


SPOS #95 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Podcasting To The Community

March 16, 2008 7:34 AM

Posted by Mitch Joel

Welcome to episode #95 of Six Pixels Of Separation - The Twist Image Podcast. Whoops! I totally screwed up the intro and said, "welcome to episode #85" - I have no idea what I was thinking. Actually, that's not true...


Marketers - I Believe The Children Are Not Our Future

March 13, 2008 11:58 PM

Posted by Mitch Joel

There is a common belief in Marketing circles that for the Digital Marketing industry to grow, we need to be spending more time on college and university campuses educating young people on the opportunities available within the Digital Marketing sector....


SPOS #94 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Optimizing Your Website And More With Bryan Eisenberg

March 9, 2008 7:03 AM

Posted by Mitch Joel

Welcome to episode #94 of Six Pixels Of Separation - The Twist Image Podcast. The bottom line is that I am still trying to recover from everything that went down in the past two weeks. From sharing the stage with...


4Q Will Do For Web Research What Google Analytics Does For Website Measurement

March 8, 2008 10:54 AM

Posted by Mitch Joel

Full disclosure: iPerceptions is a client of Twist Image and I sit on their Advisory Council. That being said, I was pretty much in the dark on this project. iPerceptions teamed up with Six Pixels of Separation's favourite web analytics...


The Role Of Digital Marketing

March 5, 2008 10:52 PM

Posted by Mitch Joel

In the past few days, I've given a lot of public speeches on the Digital Marketing landscape to some varied audiences (including university students, government and big business). I'm continually amazed by how new all of these channels are to...


Marketing When Nobody Is Looking

March 3, 2008 11:25 PM

Posted by Mitch Joel

There's a famous saying that goes something like, "integrity is doing the right thing when nobody is looking." It's like that old chestnut, "to thine own self, be true." In the past few days I've seen countless examples in places...


SPOS #93 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - PlaneCast, TED And Seth Godin

March 2, 2008 1:41 AM

Posted by Mitch Joel

Welcome to episode #93 of Six Pixels Of Separation - The Twist Image Podcast. From 35,000 feet in the air, here's my first PlaneCast (hat tip to Joseph Jaffe). It was a crazy week from performing on stage at the...


SPOS #92 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Technology Makes Marketing Easier

February 24, 2008 6:16 AM

Posted by Mitch Joel

Welcome to episode #92 of Six Pixels Of Separation - The Twist Image Podcast. Whoa. I really thought this was going to be a quick fifteen-minute episode, but it turned into one very long rant about how technology is actually...


iBand iPhone And The Power Of Ethical Hacking

February 22, 2008 10:24 PM

Posted by Mitch Joel

Have you checked out iBand? They're the latest musical sensation to sweep YouTube (almost 1.5 million views). The trio have hacked two Apple iPhones and a Nintendo DS. The results are awesome. It also proves that creative people can (and will)...


Social Media Journey Unfolds - Check It Out

February 22, 2008 11:31 AM

Posted by Mitch Joel

On January 26th of this year I had a Blog posting titled, Social Media Journey, that told a very cool story about how the rock band Journey had discovered their new lead singer, Arnel Pineda, through YouTube. It is a...


Does 3,495 Views On YouTube Mean It's Viral?

February 16, 2008 4:29 PM

Posted by Mitch Joel

On February 12th, 2008 (about four days ago) I posted a video to YouTube called, Apple Macbook Air Sony Vaio Parody. I did three things after that: I wrote this Blog posting called, Apple Macbook Air Sony Vaio Parody -...


Join The Conversation By Joseph Jaffe - A Book Review

February 13, 2008 11:56 PM

Posted by Mitch Joel

How are your New Year's resolutions coming along? We tend to talk about those a lot all through January, and then never mention them again from February on (I think we all know why). The main resolution I made was...


Apple Macbook Air Sony Vaio Parody - My First YouTube Attempt

February 12, 2008 7:34 AM

Posted by Mitch Joel

I've been Blogging about my Sony Vaio ultra-portable laptop for a long time. I'm also extremely tempted to grab a new Apple MacBook Air. As I contemplate my purchase, I thought I would demo what my Sony Vaio can do,...


Schfifty Five Ways To Viral Video Success

February 4, 2008 10:54 PM

Posted by Mitch Joel

Um, this makes me laugh. No clue why. And, I'm not the only one. ... and it seems highly viral as of late. Maybe there is no real formula to making a video viral other than capturing the imagination (and...


Sarah Silverman and Matt Damon - Hollywood Insider Stuff (Who Knew?)

February 1, 2008 10:24 AM

Posted by Mitch Joel

A little Friday fun and further evidence how great content finds its way to the Web, and is able to have a shelf-life well beyond the slated broadcasting time doled out by the big (and traditional) television networks. When videos...


Second Life - Here's Who Is To Blame...

January 29, 2008 10:44 PM

Posted by Mitch Joel

Have you been watching the Second Life and Virtual World backlash lately? I find it all a little funny. You have Disney scooping up Club Penguin for lots of millions, newly-formed agencies cutting major Brand gigs and deals with some...


Social Media Journey

January 26, 2008 4:56 PM

Posted by Mitch Joel

“'I was frustrated about not having a singer,' explains guitarist Neal Schon, 'so I went on YouTube for a couple of days and just sat on it for hours. I was starting to think I was never going to find...


MacBook Air - Apple Does It Again... And Me Wants

January 15, 2008 4:32 PM

Posted by Mitch Joel

While it was one of the worst-kept secrets, Apple unveiled (in usual stellar Steve Jobs style) the new MacBook Air today. Loyal readers of Six Pixels of Separation already know my penchant and passion for ultra-portable laptops. My highly talked...


The Google Complex

December 29, 2007 8:23 PM

Posted by Mitch Joel

I've been thinking a lot about Google lately. I recently gave my full-day seminar on Social Media Marketing, and as I was running through the section, Tools of the Trade, I realized how much I rely on Google applications to...


Happy Holidays - Geek Style

December 25, 2007 12:00 AM

Posted by Mitch Joel

Sometimes, there are no words except... Happy Holidays......


Nokia Internet Tablet and D-Link Wireless Pocket Router - Opened Some Gifts Early

December 24, 2007 7:19 PM

Posted by Mitch Joel

If you're still trying to figure out what to get that somebody special in your life, you're a little late. If you happen to get some cash instead of gifts this Holiday Season, these two items I just got might...


Share 2007 - The Holiday Greeting Website From Twist Image - Check It Out...

December 19, 2007 7:36 PM

Posted by Mitch Joel

The emails are going out to the Twist Image distribution list as I type this, but I thought I would post the link to our holiday greeting here for you to enjoy as well. The fact is, you're a huge...


Whopper Freakout Commercial - The Power Of Testimonials Or Something More?

December 17, 2007 3:57 PM

Posted by Mitch Joel

There's been lots of Web chatter about the viral power of the latest Web video from Burger King. It's called Whopper Freakout Commercial. It's on YouTube and you can view it here: When I first watched the Whopper Freakout Commercial,...


The Story Of Stuff - All Hot And Viral... With A Cause

December 7, 2007 9:42 PM

Posted by Mitch Joel

It's been a long while since a website has stirred up this much buzz... this fast. Have you checked out The Story Of Stuff with Annie Leonard yet? I've had a fistful of email and calls about it. Here it...


The Disconnect Between Marketing And Digital Marketing

December 4, 2007 7:04 AM

Posted by Mitch Joel

Seth Godin has a Blog post today called, Time Has A Long Tail Too, that highlights perfectly the problems that Advertisers and Marketers are having with the Digital Marketing space. The crux of Godin's post is about how still, after...


Lessons From The Googleplex

November 8, 2007 11:34 PM

Posted by Mitch Joel

My mind is still buzzing from today. I was invited by Google to come and speak at their CommerceThink '07 conference, which took place today (and tomorrow) at the Googleplex. Obviously, it was a speaking offer I could not refuse....


Apple Turns Real Consumer Generated Content Into Thirty Second Spot

October 24, 2007 10:49 PM

Posted by Mitch Joel

Check out this piece of Consumer Generated Content from Nick Haley - an eighteen-year-old university student from Leeds in the UK. iPod Touch Ad - Nick Haley: Apple checked it out too. They liked it so much that they brought...


A Vison Of Students Today - Marketers, Please Pay Attention To This Video

October 23, 2007 5:48 PM

Posted by Mitch Joel

In what is turning out to be a regular feature here, Professor Michael Wesch of Kansas State University, Digital Ethnography, and the guy behind the two amazing online videos, The Machine is Us/ing Us, and more recently Information R/evolution (of...


Music Videos Go Interactive - Ready, Aim... Arcade Fire

October 12, 2007 10:37 PM

Posted by Mitch Joel

The rock band Arcade Fire (they're from Montreal too :) launched the official Website for their latest disc, Neon Bible, this week and it's all one, big interactive video. In a world where Musicians are doing anything (and everything) to...


Dove Onslaught Launches - Will It Have The Same Success As Dove Evolution?

October 4, 2007 8:21 PM

Posted by Mitch Joel

You didn't really think that I would ask that question... did you? Dove is back with more online, long-form video action for their Campaign For Real Beauty. Here it is: Dove Onslaught: What do you think? It's been on YouTube...


Nine Billion Videos Viewed Online in July

September 21, 2007 10:24 PM

Posted by Mitch Joel

I could hardly believe it myself when I read it. One of my favourite email newsletters is still Research Brief from the Center For Media Research, and when I saw the headline, Nine Billion Videos Viewed Online in July, I...


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