Entries tagged with “web analytics”

The New York Times ran an article today titled. In the Age of TiVo and Web Video, What Is Prime Time?, by Brian Stelter. I'm sure it's a good read, and I will get to it, but it's the title...

Welcome to episode #103 of Six Pixels Of Separation - The Twist Image Podcast. I'm getting a little cold on the Six Pixels of Separation Podcast Society Facebook Group, and thinking it might be best to connect through my personal...

Welcome to episode #102 of Six Pixels Of Separation - The Twist Image Podcast. This is an entire episode with Garr Reynolds who has the most-awesome Blog (and book of the same name), Presentation Zen. We discuss the power of...

Welcome to episode #101 of Six Pixels Of Separation - The Twist Image Podcast. Another week, another conversation. We've got a new Greenfields Report and audio comments from Germany, Wisconsin, Arkansas and more. We dive deep into the struggle Government...

"The 'Momentum Effect', is a term created by Marketing Revolution that measures the effect of a brand within a social network and examines consumer -to- consumer communication." This is what I grabbed from the WebProNews article titled, Social Networks Provide...

Welcome to episode #100 of Six Pixels Of Separation - The Twist Image Podcast. While it's exciting to be hitting episode #100, I think we'll all benefit from the incredible surprise conversation that takes place within this MP3 file. There...

"You don't control your homepage. Google does." If you expect to show up to one of Avinash Kaushik's presentations and not hear something provocative that you have never heard before, you've got another thing coming. As closing keynote at this...

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have...

Say goodbye to browsers. Say goodbye to your "my favourites" folder. Say goodbye to online destinations. How is it that Yahoo! Pipes did not take off the way we would have thought? Are millions of people really downloading widgets and...

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of...

Geek Dinner Montreal is happening on Tuesday, April 15th, 2008 with a very special guest. Avinash Kaushik is the author of Web Analytics - An Hour A Day and Blogger over at Occam's Razor. He has one of the coolest...

Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark? and many more - also Blogger over at GrokDotCom) gave an incredible (and timely) presentation called, Should Your Marketing Stink?...

Full disclosure: iPerceptions is a client of Twist Image and I sit on their Advisory Council. That being said, I was pretty much in the dark on this project. iPerceptions teamed up with Six Pixels of Separation's favourite web analytics...

My only regret is not posting about this free event sooner. I got a note from Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark and more - he's also the Chief Persuasion Officer of Future...

If people like Avinash Kaushik are all excited over the notion of Web Analytics 2.0 and getting beyond the "what are they doing" and into cool metrics like sessions, downloads, actions and other telling ways of seeing who's doing what...

Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast. I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and...

This Social Media - Web 2.0 world we've all come to embrace might well be causing some serious business issues that all of us will have to face in the coming years. While there is no economic proof of this,...

If you're still trying to figure out what to get that somebody special in your life, you're a little late. If you happen to get some cash instead of gifts this Holiday Season, these two items I just got might...

There's been lots of Web chatter about the viral power of the latest Web video from Burger King. It's called Whopper Freakout Commercial. It's on YouTube and you can view it here: When I first watched the Whopper Freakout Commercial,...

The Fluid Web is becoming a reality and we simply don't have the Digital Marketing metrics in place to measure it and define success. I first heard about the Fluid Web from Avinash Kaushik - Analytics Evangelist at Google -...

I've been watching the traffic to this Six Pixels of Separation Blog and Podcast. It's not that things have slowed down. Quite the contrary. There seems to be more action in the comments section then ever before and, by the...

Welcome to episode #78 of Six Pixels Of Separation - The Twist Image Podcast. This week there is an incredible conversation with Avinash Kaushik from Google all about online marketing, web analytics, the fluid web, widgets and more live from...

While sitting through the awards ceremony at last night's Canadian Marketing Association 2007 Annual Awards, it struck me how many statistics were being tossed out on ROI, data and sell-through. I know that on the Direct Marketing side - and,...

Another key take-away from speaking at Google's CommerceThink '07 conference that took place at the Googleplex over the past few days, is how much people there read, discuss and challenge some of the most cutting-edge business and current affaires books....

Welcome to episode #71 of Six Pixels Of Separation - The Twist Image Podcast. In this episode, we take a deeper look into what people are looking for (and why) when they visit a Website. This episode has an amazing...

My brain is still melting from yesterday. One of our clients at Twist Image is iPerceptions. They provide attitudinal analytic solutions for Websites. Or, stated more clearly, they help Websites understand not just what people are doing, but why they...