Entries tagged with “web 20”

Welcome to episode #102 of Six Pixels Of Separation - The Twist Image Podcast. This is an entire episode with Garr Reynolds who has the most-awesome Blog (and book of the same name), Presentation Zen. We discuss the power of...

There were two moments in the online world that looked to change the way we look at Blogs and Blogging. One, was when video started gaining ground. It seemed like both audio and video Podcasting was going to trump text-based...

Welcome to episode #101 of Six Pixels Of Separation - The Twist Image Podcast. Another week, another conversation. We've got a new Greenfields Report and audio comments from Germany, Wisconsin, Arkansas and more. We dive deep into the struggle Government...

Just a blip in the history of the world. Didn't really mean much of anything, and was only the first generation of Marketing, Advertising and Communications. Think about that. Marketing, Advertising and Communications had really not changed all that much...

I've spent the past few days speaking at two very different Government events (one in Ottawa and one in Toronto). Both groups asked questions about the many challenges they face - as individuals - who would like to leverage their...

Welcome to episode #100 of Six Pixels Of Separation - The Twist Image Podcast. While it's exciting to be hitting episode #100, I think we'll all benefit from the incredible surprise conversation that takes place within this MP3 file. There...

What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and...

Have you noticed that Oprah Winfrey is pretty much owning the top slots in the Podcast world lately? Oprah's Book Club chose, A New Earth - Awakening To Your Life's Purpose, by Eckhart Tolle and is driving the message of...

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have...

Say goodbye to browsers. Say goodbye to your "my favourites" folder. Say goodbye to online destinations. How is it that Yahoo! Pipes did not take off the way we would have thought? Are millions of people really downloading widgets and...

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of...

Tribal knowledge is a term I heard a long ways back, forgot about it, and then got reconnected to it a couple of times in the past few months. Here's how Wikipedia defines "tribal knowledge": "any unwritten information that is...

Traditional Marketers sit and stare at the changes taking place in the Marketing world. Here's the raw truth: they think it's just a fad. There's no doubt about it. If Marketers really believed that Social Media and Web 2.0 is...

"Not embracing social networking is like saying I'd rather hide my money under the mattress than put it in a bank. Companies make a big mistake when they prohibit these tools out of the sheer fear of what employees will...

Mass collaboration will get your organization to think differently and help you create engaging Consumer experiences. You've heard that before. It's become one of those "good ole chestnuts" that us Social Media and Web 2.0 types love trotting out in...

Did you see Google's announcement earlier this week about Google For Non-Profits? Here's the Blog posting from the Official Google Blog titled, Google For Non-Profits: "Many of you spend your days making this world a better place, and we want...

Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting beneath our feet and, as Marketers, it might be cool and fun to play with all of this Social Media...

If we're all trying to get more people to read Blogs and listen to Podcasts, but our core audience is fellow Bloggers and Podcasters, how do we ever get this content out to the mainstream and bust the echo chamber...

Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada - Interactive Advertising Bureau - in Montreal (I'm doing it again in Toronto next week on Wednesday, March 19th and then in Vancouver on Friday,...

There is a common belief in Marketing circles that for the Digital Marketing industry to grow, we need to be spending more time on college and university campuses educating young people on the opportunities available within the Digital Marketing sector....

No one explains Technology, Social Media and Web 2.0 like Lee Lefever and the good people at Common Craft. And, they've done it again. If you're still on the fence about twitter and other micro-Blogging platforms, the Common Craft team...

There's a famous saying that goes something like, "integrity is doing the right thing when nobody is looking." It's like that old chestnut, "to thine own self, be true." In the past few days I've seen countless examples in places...

As part of my commitment to IAB Canada - Interactive Advertising Bureau (full disclosure: I sit on the Board of Directors), I will be teaching my full-day seminar on Social Media Marketing on the following dates across Canada again this...

If you're in or around the Greater Toronto Area this weekend, and are looking for some Social Media, Web 2.0 and/or Podcasting inspiration, please make sure to head over to Ryerson University and attend the always-free and self-organizing unconference glory...

If people like Avinash Kaushik are all excited over the notion of Web Analytics 2.0 and getting beyond the "what are they doing" and into cool metrics like sessions, downloads, actions and other telling ways of seeing who's doing what...

It has to be one of the best episodes of Seinfeld ever (granted, I'd probably say that about every episode), but there is the one where our friend, George Costanza, gives up on (pretty much) everything and decides to do...

As Valentine's Day comes to a close, it felt like the right time to focus on passion. With all of these channels to be connected to - from Blogs to twitter - I'm constantly amazed by what people are passionate...

How are your New Year's resolutions coming along? We tend to talk about those a lot all through January, and then never mention them again from February on (I think we all know why). The main resolution I made was...

It is now becoming a well-known event and gathering in Canadian cities like Toronto, Vancouver and Ottawa, and it has now made its way to Montreal. On February 19th, 2008 at Lolita Lounge (96 Sherbrooke Street West - corner Saint-Urbain)...

Okay, there must be more than one thing (I think we've all seen "those" Websites), but when it comes this Six Pixels of Separation Blog, my Podcast and my ever-pending first book, the one thing I will never do is...

Have you attended an unconference yet? Do you even know what an unconference is? You should. The unconference movement has been picking up serious steam over the past two years and Toronto is about to get the second PodCamp Toronto....

This Social Media - Web 2.0 world we've all come to embrace might well be causing some serious business issues that all of us will have to face in the coming years. While there is no economic proof of this,...

If you think online social networks like Facebook or Web 2.0 companies already know way too much about you, what do you think will happen when all of your information is centralized and simple to transfer from one place to...

This time to the music of Billy Joel... Hat tip to TechCrunch....

What do you think about the "B" word? Bubble. I lived through the dot com bubble. I was there before it happened. I even stuck around for a little bit after. Being on the search engine side, I had a...

"There is no shelf." I can't think of a better way to sum up this amazing video. It was created by the same group that brought us the jaw-dropping video, Web 2.0 ... The Machine is Us/ing Us. Before you...

I just grabbed three free reports from McKinsey (registration required) on Social Media, Web 2.0 and how businesses are using them. 1. How Businesses Are Using Web 2.0. 2. How Companies Are Marketing Online. 3. How Companies Can Make The...