I've been kicking around this mantra for a long while: "you need to earn the right to get your Consumers out of lurker mode." Lurker mode is a not-so-creepy thing in the Digital world. It simply means someone who is...
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Entries tagged with “user generated content”
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Bloggers Acting More Like Companies And Companies Acting More Like Bloggers
February 9, 2008 7:44 PMThere was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock Paper Scissors Society, Webwalker Blog, Shill Podcast) and the always awesome, Lisa Walker (Hill And Knowlton). We were discussing how...
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McKinsey Reports On How Businesses Understand Social Media And Web 2.0
October 5, 2007 9:39 AMI just grabbed three free reports from McKinsey (registration required) on Social Media, Web 2.0 and how businesses are using them. 1. How Businesses Are Using Web 2.0. 2. How Companies Are Marketing Online. 3. How Companies Can Make The...
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