Entries tagged with “social media”

There were two moments in the online world that looked to change the way we look at Blogs and Blogging. One, was when video started gaining ground. It seemed like both audio and video Podcasting was going to trump text-based...

Just a blip in the history of the world. Didn't really mean much of anything, and was only the first generation of Marketing, Advertising and Communications. Think about that. Marketing, Advertising and Communications had really not changed all that much...

I've spent the past few days speaking at two very different Government events (one in Ottawa and one in Toronto). Both groups asked questions about the many challenges they face - as individuals - who would like to leverage their...

Have you ever received extremely candid feedback? You know, the type of insights and comments you would never normally see/hear? I don't know if the general public knows this, but people who are asked to speak at an event are...

Have you noticed that Oprah Winfrey is pretty much owning the top slots in the Podcast world lately? Oprah's Book Club chose, A New Earth - Awakening To Your Life's Purpose, by Eckhart Tolle and is driving the message of...

There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in Scottsdale, Arizona. The session was called, Web 2.0 University (which I quickly renamed Web 2.0 YOUniversity). Here's the session description:...

Say goodbye to browsers. Say goodbye to your "my favourites" folder. Say goodbye to online destinations. How is it that Yahoo! Pipes did not take off the way we would have thought? Are millions of people really downloading widgets and...

Tribal knowledge is a term I heard a long ways back, forgot about it, and then got reconnected to it a couple of times in the past few months. Here's how Wikipedia defines "tribal knowledge": "any unwritten information that is...

Traditional Marketers sit and stare at the changes taking place in the Marketing world. Here's the raw truth: they think it's just a fad. There's no doubt about it. If Marketers really believed that Social Media and Web 2.0 is...

"Not embracing social networking is like saying I'd rather hide my money under the mattress than put it in a bank. Companies make a big mistake when they prohibit these tools out of the sheer fear of what employees will...

Mass collaboration will get your organization to think differently and help you create engaging Consumer experiences. You've heard that before. It's become one of those "good ole chestnuts" that us Social Media and Web 2.0 types love trotting out in...

Just before recording the latest episode of Six Pixels of Separation - The Twist Image Podcast this weekend, I had two thoughts: 1. What am I going to record this week? 2. What am I going to Blog about? I...

Did you see Google's announcement earlier this week about Google For Non-Profits? Here's the Blog posting from the Official Google Blog titled, Google For Non-Profits: "Many of you spend your days making this world a better place, and we want...

Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting beneath our feet and, as Marketers, it might be cool and fun to play with all of this Social Media...

If we're all trying to get more people to read Blogs and listen to Podcasts, but our core audience is fellow Bloggers and Podcasters, how do we ever get this content out to the mainstream and bust the echo chamber...

Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada - Interactive Advertising Bureau - in Montreal (I'm doing it again in Toronto next week on Wednesday, March 19th and then in Vancouver on Friday,...

No one explains Technology, Social Media and Web 2.0 like Lee Lefever and the good people at Common Craft. And, they've done it again. If you're still on the fence about twitter and other micro-Blogging platforms, the Common Craft team...

There's a famous saying that goes something like, "integrity is doing the right thing when nobody is looking." It's like that old chestnut, "to thine own self, be true." In the past few days I've seen countless examples in places...

There are a couple of thoughts rattling around my noggin' today. For perspective, I'm currently bouncing around on a United flight from Halifax to Chicago (lots of turbulence). The flight was severely delayed, so I have no idea if I...

As part of my commitment to IAB Canada - Interactive Advertising Bureau (full disclosure: I sit on the Board of Directors), I will be teaching my full-day seminar on Social Media Marketing on the following dates across Canada again this...

If you're in or around the Greater Toronto Area this weekend, and are looking for some Social Media, Web 2.0 and/or Podcasting inspiration, please make sure to head over to Ryerson University and attend the always-free and self-organizing unconference glory...

On January 26th of this year I had a Blog posting titled, Social Media Journey, that told a very cool story about how the rock band Journey had discovered their new lead singer, Arnel Pineda, through YouTube. It is a...

If people like Avinash Kaushik are all excited over the notion of Web Analytics 2.0 and getting beyond the "what are they doing" and into cool metrics like sessions, downloads, actions and other telling ways of seeing who's doing what...

It has to be one of the best episodes of Seinfeld ever (granted, I'd probably say that about every episode), but there is the one where our friend, George Costanza, gives up on (pretty much) everything and decides to do...

As Valentine's Day comes to a close, it felt like the right time to focus on passion. With all of these channels to be connected to - from Blogs to twitter - I'm constantly amazed by what people are passionate...

How are your New Year's resolutions coming along? We tend to talk about those a lot all through January, and then never mention them again from February on (I think we all know why). The main resolution I made was...

There was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock Paper Scissors Society, Webwalker Blog, Shill Podcast) and the always awesome, Lisa Walker (Hill And Knowlton). We were discussing how...

It is now becoming a well-known event and gathering in Canadian cities like Toronto, Vancouver and Ottawa, and it has now made its way to Montreal. On February 19th, 2008 at Lolita Lounge (96 Sherbrooke Street West - corner Saint-Urbain)...

Everybody has multiple customer service complaints. It's human nature to tell and share a story once you feel that you have been wronged. In a Social Media world - where sharing that story with the world is only a Blog...

According to Wikipedia, "A shill is an associate of a person selling goods or services or a political group, who pretends no association to the seller/group and assumes the air of an enthusiastic customer. The intention of the shill is,...

“'I was frustrated about not having a singer,' explains guitarist Neal Schon, 'so I went on YouTube for a couple of days and just sat on it for hours. I was starting to think I was never going to find...

Okay, there must be more than one thing (I think we've all seen "those" Websites), but when it comes this Six Pixels of Separation Blog, my Podcast and my ever-pending first book, the one thing I will never do is...

Have you attended an unconference yet? Do you even know what an unconference is? You should. The unconference movement has been picking up serious steam over the past two years and Toronto is about to get the second PodCamp Toronto....

This Social Media - Web 2.0 world we've all come to embrace might well be causing some serious business issues that all of us will have to face in the coming years. While there is no economic proof of this,...

Marketers can learn a lot from those who do not consider themselves Marketers. In a RSS world where you can choose what sits in your Google Reader or Bloglines feed, it's important to "get out there" and check out different...

Crazy snow storm and New Year's Day - U2 could not sing closer to the truth - "all is quiet on New Year's Day." I decided to stay in, get some rest, get primed for Twist Image in 2008 and...

Over the years I've mentioned Maslow's hierarchy of needs on countless occasions when looking at why Social Media and Online Social Networks have taken hold. While I've never taken a psychology class (correction: I've never passed a psychology class), I've...

Around this time of the year, everyone looks forward to seeing the Google Zeitgeist. The Google Zeitgeist takes a look at what keywords and search terms were most popular in 2007, and what the general public was searching for most...

At this time of the year, all of the media content shifts to what happened in 2007. You know, that whole "year in review." I guess because I do my best to stay up on the times, those types of...

In my never-ending quest to nurture the unique voice for this Six Pixels of Separation Blog, I've settled on two themes that run throughout my many years of putting thoughts to Blog: 1. Digital Marketing. 2. Personal Branding. Alone, these...

There's been lots of Web chatter about the viral power of the latest Web video from Burger King. It's called Whopper Freakout Commercial. It's on YouTube and you can view it here: When I first watched the Whopper Freakout Commercial,...

In a recent episode of my Podcast, Six Pixels of Separation - The Twist Image Podcast, I blurted out something. It was unintentional, but got a lot of attention... and it got me thinking. I was talking about the power...

The concept of whether or not a Blogger should allow comments on a Blog is one of the oldest in Social Media. In the interest of full disclosure, it took years (literally) until I opened up the comments on this...

This time to the music of Billy Joel... Hat tip to TechCrunch....

What do you think about the "B" word? Bubble. I lived through the dot com bubble. I was there before it happened. I even stuck around for a little bit after. Being on the search engine side, I had a...

Who should own Social Media? Yes, I'm re-opening this can of worms. But, it's not my fault. I was listening to the New Communications Conversations Podcast: Joseph Jaffe, Jim Nail And Jen McClure Discuss Conversational Marketing Study today and there...

I've been a little cryptic about my whereabouts today, but now the cat is out of the bag. The first piece of media came out of The Vancouver Sun in an article titled, Your Online Persona Reflects Your True Image:...

It's Saturday night. I just got back from BarCamp Montreal 3 and I'm still "feeling" the power of these communities. Whether it is online or in person. Bob Goyetche from the Canadian Podcast Buffet posted a video of an amazing...

I got a great email the other day from Hugh McGuire. Hugh is the founder of LibriVox - one of my favorite online plays. LibriVox takes books that are available in the public domain and makes them available as free...

David Maister is one of the world's leading authorities on management strategy and leadership. His books are known world-wide for their insights and candor. David Maister walked into PodCamp Boston 2 this morning to share those insights and talk about...