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Seth Godin Knows Marketing... And More

May 13, 2008 11:06 PM

Posted by Mitch Joel

It's day two at the CMA - Canadian Marketing Association - National Convention and Trade Show (full disclosure: I am the co-chair of this event). And, after hearing Avinash Kaushik (Occam's Razor, author of Web Analytics - An Hour A...


SPOS #103 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Grand Theft Auto And Facebook Chat

May 11, 2008 8:35 AM

Posted by Mitch Joel

Welcome to episode #103 of Six Pixels Of Separation - The Twist Image Podcast. I'm getting a little cold on the Six Pixels of Separation Podcast Society Facebook Group, and thinking it might be best to connect through my personal...


SPOS #102 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Presentation Zen With Garr Reynolds

May 4, 2008 11:49 AM

Posted by Mitch Joel

Welcome to episode #102 of Six Pixels Of Separation - The Twist Image Podcast. This is an entire episode with Garr Reynolds who has the most-awesome Blog (and book of the same name), Presentation Zen. We discuss the power of...


SPOS #101 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - All Industries Care About Marketing

April 27, 2008 6:32 AM

Posted by Mitch Joel

Welcome to episode #101 of Six Pixels Of Separation - The Twist Image Podcast. Another week, another conversation. We've got a new Greenfields Report and audio comments from Germany, Wisconsin, Arkansas and more. We dive deep into the struggle Government...


SPOS #100 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - A Century Of Digital Marketing

April 20, 2008 9:01 AM

Posted by Mitch Joel

Welcome to episode #100 of Six Pixels Of Separation - The Twist Image Podcast. While it's exciting to be hitting episode #100, I think we'll all benefit from the incredible surprise conversation that takes place within this MP3 file. There...


SPOS #99 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - What You Never Knew About Consumers Online

April 13, 2008 7:57 AM

Posted by Mitch Joel

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have...


SPOS #98 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Creating Ultimate Digital Marketing Experiences

April 6, 2008 6:45 AM

Posted by Mitch Joel

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of...


12 Ways To Move The Social Media Conversation Past The Converted

March 17, 2008 9:34 PM

Posted by Mitch Joel

If we're all trying to get more people to read Blogs and listen to Podcasts, but our core audience is fellow Bloggers and Podcasters, how do we ever get this content out to the mainstream and bust the echo chamber...


SPOS #95 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Podcasting To The Community

March 16, 2008 7:34 AM

Posted by Mitch Joel

Welcome to episode #95 of Six Pixels Of Separation - The Twist Image Podcast. Whoops! I totally screwed up the intro and said, "welcome to episode #85" - I have no idea what I was thinking. Actually, that's not true...


SPOS #94 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Optimizing Your Website And More With Bryan Eisenberg

March 9, 2008 7:03 AM

Posted by Mitch Joel

Welcome to episode #94 of Six Pixels Of Separation - The Twist Image Podcast. The bottom line is that I am still trying to recover from everything that went down in the past two weeks. From sharing the stage with...


SPOS #93 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - PlaneCast, TED And Seth Godin

March 2, 2008 1:41 AM

Posted by Mitch Joel

Welcome to episode #93 of Six Pixels Of Separation - The Twist Image Podcast. From 35,000 feet in the air, here's my first PlaneCast (hat tip to Joseph Jaffe). It was a crazy week from performing on stage at the...


Yves Behar Gives Good Marketing Quote

February 29, 2008 11:53 PM

Posted by Mitch Joel

Yves Behar is a world-leading designer. At TED, he's talking during the How Do We Create? session (this year,the TED Conference is based around the theme of "Big Questions"). In discussing his design process, where he thinks creativity comes from,...


Common Sense Is Not So Common... Especially When It Comes To Advertising

February 20, 2008 9:35 PM

Posted by Mitch Joel

According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie Arouet (also known as Voltaire). I find myself thinking about that quote a lot lately. I also catch myself picking...


Join The Conversation By Joseph Jaffe - A Book Review

February 13, 2008 11:56 PM

Posted by Mitch Joel

How are your New Year's resolutions coming along? We tend to talk about those a lot all through January, and then never mention them again from February on (I think we all know why). The main resolution I made was...


SPOS #89 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Do You Really Think Bloggers Own The Brand?

February 3, 2008 7:57 AM

Posted by Mitch Joel

Welcome to episode #89 of Six Pixels Of Separation - The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we...


Knowing When To Adjust Your Marketing

January 17, 2008 11:56 PM

Posted by Mitch Joel

The music industry continues to be a great barometer for understanding when to adjust your Marketing initiatives. There's no denying that the music industry was built on Marketing, and that there are plenty of lessons Marketers can pull from the...


SPOS #86 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - The Big Money Question

January 13, 2008 7:04 AM

Posted by Mitch Joel

Welcome to episode #86 of Six Pixels Of Separation - The Twist Image Podcast. As part of moving into the New Year and taking the show to the next level, I've started trying some different stuff - different ways to...


And If You're Looking For The Top 25 Marketing Blogs...

January 11, 2008 10:24 PM

Posted by Mitch Joel

You should definitely check out The Viral Garden where Mack Collier (a "Social Media Consultant) publishes a weekly round-up called - The Viral Garden's Top 25 Marketing Blogs. For this week, the Six Pixels of Separation Blog makes its debut...


If You Could Only Have Five Marketing Books...

January 8, 2008 7:38 PM

Posted by Mitch Joel

Packing for the next trip to the Space Station? You know how tight those weight restrictions must be. Virgin Galactic has your first-class ticket booked, but you might be a little lonely if the weather is overcast. Thankfully, Richard Branson...


SPOS #85 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Social Media And Marketing In 2008

January 6, 2008 4:13 PM

Posted by Mitch Joel

Welcome to episode #85 of Six Pixels Of Separation - The Twist Image Podcast. Welcome to the first episode of 2008. While I grapple with a cold, we still lay the smack down on topics like mobile news readers, more...


Meatball Sundae By Seth Godin - A Book Review

January 4, 2008 11:58 PM

Posted by Mitch Joel

I just finished reading Seth Godin's latest book, Meatball Sundae. As "messy, disgusting" as Seth Godin describes a Meatball Sundae, this one tasted exquisite. While I typically don't run book reviews on this Six Pixels of Separation Blog, I could...


SPOS #84 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - New Year Marketing Resolutions

December 30, 2007 11:23 PM

Posted by Mitch Joel

Welcome to episode #84 of Six Pixels Of Separation - The Twist Image Podcast. I had a total blast on the last episode and now we're back to our regularly scheduled content of trying to figure out how Marketing and...


Seth Godin Action Figure - The Marketing Gift With A Free Prize Inside

December 27, 2007 11:57 PM

Posted by Mitch Joel

A Seth Godin action figure? Why not? Archie McPhee is now selling the Seth Godin Marketing Guru Action Figure for $8.95 (no, I am not kidding). It comes complete with a purple tie, Mismatched socks (the place where you can...


Spoil Yourself This Holiday Weekend With Some Great Audio Featuring Deepak Chopra - Seth Godin And Bryan Eisenberg

December 21, 2007 11:23 PM

Posted by Mitch Joel

I know the Holiday Season is all about giving and being thankful for family and friends, but I see nothing wrong with spoiling yourself a little bit. I'm hoping you'll take ninety minutes during this Holiday Season to spoil yourself...


Forget About The Long Tail And Focus On The Long Road

December 14, 2007 11:53 PM

Posted by Mitch Joel

In a recent episode of my Podcast, Six Pixels of Separation - The Twist Image Podcast, I blurted out something. It was unintentional, but got a lot of attention... and it got me thinking. I was talking about the power...


A Comment On Comments On Blogs

December 5, 2007 9:07 PM

Posted by Mitch Joel

The concept of whether or not a Blogger should allow comments on a Blog is one of the oldest in Social Media. In the interest of full disclosure, it took years (literally) until I opened up the comments on this...


The Disconnect Between Marketing And Digital Marketing

December 4, 2007 7:04 AM

Posted by Mitch Joel

Seth Godin has a Blog post today called, Time Has A Long Tail Too, that highlights perfectly the problems that Advertisers and Marketers are having with the Digital Marketing space. The crux of Godin's post is about how still, after...


Marketing Defined... Leave It To Seth Godin

November 23, 2007 4:30 PM

Posted by Mitch Joel

I was on the phone with Bryan Eisenberg - co-author of Call To Action and Waiting For Your Cat To Bark and the online marketing optimization guy behind GrokDotCom. He was telling me that he interviewed Seth Godin to discuss...


TED - If You Don't Want To Read Blogs Or Listen To Podcasts, You Can Watch (And Get Smart)

October 15, 2007 5:24 PM

Posted by Mitch Joel

TED is the big conference. Once a year, one thousand people pay a lot of money to jumpstart their brains. TED stands for Technology Entertainment Design and is happening this year - February 27th - March 1st, 2007 in Monterey,...


Seth Godin Serves Up His New Book - Meatball Sundae And Questions Marketers (Again)

September 27, 2007 11:47 PM

Posted by Mitch Joel

Seth Godin writes great books. I can't think of one that didn't either put a smile on my face or make me reflect on the Marketing work I try to accomplish on a day-to-day basis. With the buzz still going...


Content Overtakes Communication Online - Context Is King

September 13, 2007 11:44 PM

Posted by Mitch Joel

I saw a report from the Center For Media Research in the middle of August that threw me for a loop. Here was the jaw-dropper: “Content replaces communications as primary Web use... Internet users are spending nearly half their online...


Your Blog - Your Personal Brand And The Big Long Beast That Is The Long Tail

September 12, 2007 8:05 AM

Posted by Mitch Joel

A Marketer's calling is quite simple: provide solutions (through marketing channels) to consumer's problems. A Communications Specialist's calling is quite simple: provide clarity (through media channels) to their client's messages. Personal Blogs do neither. A Personal Blog provides an individual's...