Search Results

When GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing...

March 20, 2008 11:54 PM

Posted by Mitch Joel

Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third...


Everything You (Think You) Know About Google Is Changing

March 19, 2008 11:26 PM

Posted by Mitch Joel

Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting beneath our feet and, as Marketers, it might be cool and fun to play with all of this Social Media...


Search Engine Optimization, Affiliate Marketing And Other Deep Dark Secrets

February 27, 2008 12:46 PM

Posted by Mitch Joel

Fact: if people can figure out a way to make more money, they will. And, it doesn't matter if it's online, offline or otherwise. Bloggers love to engage in flame wars, and why should Bloggers who have a focus on...


Acquisition Versus Retention - New Thoughts On An Old Argument

January 23, 2008 11:57 PM

Posted by Mitch Joel

While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic of Social Shopping with Carrie Johnson from Forrester Research. We each did a twenty-minute presentation with about fifteen minutes of...


Google Does It Again (And More)

January 12, 2008 8:00 PM

Posted by Mitch Joel

Google continues to grow. For the month of December 2007, Hitwise ranks the percentages of all U.S. searches as follows: 1. Google - 65.98%. 2. Yahoo - 20.88%. 3. MSN - 7.04%. 4. Ask - 4.4%. It seems a little...