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Is Witnessing The Same As Being A Journalist?

May 6, 2008 8:34 PM

Posted by Mitch Joel

After listening to one of my favourite Podcasts, For Immediate Release - The Hobson and Holtz Report, I was struck with a thought about those who have become Citizen Journalists (pretty much any one of us who can report on...


Is Inconsistency The New Mass Media?

March 24, 2008 10:49 PM

Posted by Mitch Joel

Just before recording the latest episode of Six Pixels of Separation - The Twist Image Podcast this weekend, I had two thoughts: 1. What am I going to record this week? 2. What am I going to Blog about? I...


15 Reasons Why Blogging Matters More Than Ever

March 14, 2008 11:01 PM

Posted by Mitch Joel

Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada - Interactive Advertising Bureau - in Montreal (I'm doing it again in Toronto next week on Wednesday, March 19th and then in Vancouver on Friday,...


How The Print Publishing Business Is Saving Itself

February 15, 2008 11:48 PM

Posted by Mitch Joel

I love the publishing business. I started my career as a Journalist and quickly became the Publisher of three magazines. To this day, I love walking into magazine stores. The sad reality is that there is simply less and less...


The Trouble With Digg - A Warning For Marketers

October 21, 2007 11:39 PM

Posted by Mitch Joel

I seem to be running into the whole "we need to get into this Social Media thing" more often than not. While this is good for Twist Image business, it got me thinking that not all of the tools are...


The New York Times Further Validates That Content Is Media

September 18, 2007 4:34 PM

Posted by Mitch Joel

One of my favourite quotes this past year came from Arthur Sulzberger (Owner, Chairman and Publisher, The New York Times). In one of the most provocative moments in the publishing industry's history, he said: “I really don't know whether we'll...