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At What Price Authenticity?

May 8, 2008 11:56 PM

Posted by Mitch Joel

It seems simple enough. If you want to get beyond making connections in Social Media and Web 2.0 channels, you have to move towards truly engaging with Consumers (and, more importantly, empowering Consumers to connect to one another - all...


User Generated Content Done Terribly Wrong

March 10, 2008 11:28 PM

Posted by Mitch Joel

I've been kicking around this mantra for a long while: "you need to earn the right to get your Consumers out of lurker mode." Lurker mode is a not-so-creepy thing in the Digital world. It simply means someone who is...