Entries tagged with “online community”

Marketers want everything (more sales, more brand awareness, more recall, more word of mouth and more) and they want it fast. I hazard to guess that the initial run at Online Marketing back in the early nineties was strategic in...

There are some debates that never have a clear "winner." How to measure success in the Social Media channel looks like it is one of those. There are two clear sides - those who measure success by how involved a...

Have you ever wondered why so many Bloggers and people interested in creating content online obsess and constantly refresh their Technorati page to see where they rank amongst the one hundred and twenty million-plus Blogs that Technorati tracks? You might...

Last year, I missed the boat in contributing to an online book/project called, The Age of Conversation. It's an assortment of Blogger types each writing a unique post about the new online social-ness of it all. It is organized by...

I wonder how quickly I would have found out about National Digital Media Day were it not for Twitter? I love this idea. Here's the scoop, straight from the wiki (where else?): "An annual day to raise the profile of...

It was just confirmed that Grand Theft Auto IV, which was released on April 29th, 2008, has shattered every single entertainment industry opening...ever - we're talking music, film, books, you name it - raking in five hundred million dollars in...

What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and...

There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in Scottsdale, Arizona. The session was called, Web 2.0 University (which I quickly renamed Web 2.0 YOUniversity). Here's the session description:...

How many requests a day do you get from other Bloggers requesting you to put their Blog on your Blogroll? I get it a lot. And, I'm fascinated by them. First off, what is a Blogroll? (for those currently not...

Mass collaboration will get your organization to think differently and help you create engaging Consumer experiences. You've heard that before. It's become one of those "good ole chestnuts" that us Social Media and Web 2.0 types love trotting out in...

Did you see Google's announcement earlier this week about Google For Non-Profits? Here's the Blog posting from the Official Google Blog titled, Google For Non-Profits: "Many of you spend your days making this world a better place, and we want...

If you have kids, odds are you know about Webkinz. It is a stuffed animal that you buy at retail, it comes with a nametag and code that you claim online at the Webkinz website. Once the "pet" is registered...

Over the years I've mentioned Maslow's hierarchy of needs on countless occasions when looking at why Social Media and Online Social Networks have taken hold. While I've never taken a psychology class (correction: I've never passed a psychology class), I've...

Did you ever play that game when you were young: you can only choose one... you can't have both? I have been thinking a lot lately about how the Blogosphere is going to evolve and grow. A lot this thought...

I've avoided adding the functionality to the Six Pixels of Separation Blog where you get a Blog posting called, Links, with the date after it. I see this on so many Blogs, and I just don't get it. With the...

I've been watching the traffic to this Six Pixels of Separation Blog and Podcast. It's not that things have slowed down. Quite the contrary. There seems to be more action in the comments section then ever before and, by the...

When was the last time you were in Second Life? It has been a while since Mitch Till (my Second Life Avatar) has added any value to the online virtual world community. It doesn't mean I don't think about online...

I've been a little cryptic about my whereabouts today, but now the cat is out of the bag. The first piece of media came out of The Vancouver Sun in an article titled, Your Online Persona Reflects Your True Image:...

It's Saturday night. I just got back from BarCamp Montreal 3 and I'm still "feeling" the power of these communities. Whether it is online or in person. Bob Goyetche from the Canadian Podcast Buffet posted a video of an amazing...

I got a great email the other day from Hugh McGuire. Hugh is the founder of LibriVox - one of my favorite online plays. LibriVox takes books that are available in the public domain and makes them available as free...