Entries tagged with “mass collaboration”

There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in Scottsdale, Arizona. The session was called, Web 2.0 University (which I quickly renamed Web 2.0 YOUniversity). Here's the session description:...

"Not embracing social networking is like saying I'd rather hide my money under the mattress than put it in a bank. Companies make a big mistake when they prohibit these tools out of the sheer fear of what employees will...

Mass collaboration will get your organization to think differently and help you create engaging Consumer experiences. You've heard that before. It's become one of those "good ole chestnuts" that us Social Media and Web 2.0 types love trotting out in...

Did you see Google's announcement earlier this week about Google For Non-Profits? Here's the Blog posting from the Official Google Blog titled, Google For Non-Profits: "Many of you spend your days making this world a better place, and we want...

There is a common belief in Marketing circles that for the Digital Marketing industry to grow, we need to be spending more time on college and university campuses educating young people on the opportunities available within the Digital Marketing sector....

At this time of the year, all of the media content shifts to what happened in 2007. You know, that whole "year in review." I guess because I do my best to stay up on the times, those types of...

A couple of weeks back I saw a segment on 60 Minutes entitled, The Millennials Are Coming! (now available online). This is the new Generation Y (or Gen X). It's people born between 1980 - 1995 (currently aged 12 -...

In what is turning out to be a regular feature here, Professor Michael Wesch of Kansas State University, Digital Ethnography, and the guy behind the two amazing online videos, The Machine is Us/ing Us, and more recently Information R/evolution (of...