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When GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing...

March 20, 2008 11:54 PM

Posted by Mitch Joel

Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third...


Virtual Worlds Get Some Real World Marketing Push

October 10, 2007 10:19 PM

Posted by Mitch Joel

I don't like the slagging of Second Life and Virtual Worlds. I know the concept of Virtual Worlds (and why anybody would take part in them) might seem a little "out there" for the common Marketer, but we need to...