Entries tagged with “marketing”

It was just confirmed that Grand Theft Auto IV, which was released on April 29th, 2008, has shattered every single entertainment industry opening...ever - we're talking music, film, books, you name it - raking in five hundred million dollars in...

Welcome to episode #102 of Six Pixels Of Separation - The Twist Image Podcast. This is an entire episode with Garr Reynolds who has the most-awesome Blog (and book of the same name), Presentation Zen. We discuss the power of...

Have you ever read something in the newspaper that, literally, made you burst out in laughter? You know, the kind of laughter that could best be described as the verbal equivalent of, "really? this is what you're thinking?" In the...

"I actually had Mitch in my Twitter list, but he didn’t follow me, so I took him off. I might put him back though," says Ryan Deschamps from The Other Librarian Blog in a comment posted on the Open Stacks...

Whether it's in meetings for client work, business development opportunities, speaking to a group of people, or doing some kind of community work, I'm being asked very similar questions, like: "should we be Podcasting?", "what could we do with twitter?",...

Welcome to episode #101 of Six Pixels Of Separation - The Twist Image Podcast. Another week, another conversation. We've got a new Greenfields Report and audio comments from Germany, Wisconsin, Arkansas and more. We dive deep into the struggle Government...

Just a blip in the history of the world. Didn't really mean much of anything, and was only the first generation of Marketing, Advertising and Communications. Think about that. Marketing, Advertising and Communications had really not changed all that much...

"The 'Momentum Effect', is a term created by Marketing Revolution that measures the effect of a brand within a social network and examines consumer -to- consumer communication." This is what I grabbed from the WebProNews article titled, Social Networks Provide...

Welcome to episode #100 of Six Pixels Of Separation - The Twist Image Podcast. While it's exciting to be hitting episode #100, I think we'll all benefit from the incredible surprise conversation that takes place within this MP3 file. There...

I'm wondering if this question keeps popping up because there is serendipity around the fact that I'll be recording the 100th episode of Six Pixels of Separation - The Twist Image Podcast this weekend, or if it's because there's an...

Have you noticed that Oprah Winfrey is pretty much owning the top slots in the Podcast world lately? Oprah's Book Club chose, A New Earth - Awakening To Your Life's Purpose, by Eckhart Tolle and is driving the message of...

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have...

"While the internet is of course available to every company, Google has made major investments to get more out of it and to construct a proprietary platform that supports new and growing online services. According to unofficial but widely reported...

There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in Scottsdale, Arizona. The session was called, Web 2.0 University (which I quickly renamed Web 2.0 YOUniversity). Here's the session description:...

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of...

David Usher started a new Blog called, CloudiD, where he plans on Blogging about all things art, technology and communications. He's got my attention and, based on the many comments he's getting on every Blog posting since it launched, others...

Tribal knowledge is a term I heard a long ways back, forgot about it, and then got reconnected to it a couple of times in the past few months. Here's how Wikipedia defines "tribal knowledge": "any unwritten information that is...

Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark? and many more - also Blogger over at GrokDotCom) gave an incredible (and timely) presentation called, Should Your Marketing Stink?...

This is no April Fool's joke. Both Joseph Jaffe (author of Life After The 30-Second Spot and Join The Conversation, plus Blogger and Podcaster over at Jaffe Juice) and I will be speaking at the ACA - Association of Canadian...

Traditional Marketers sit and stare at the changes taking place in the Marketing world. Here's the raw truth: they think it's just a fad. There's no doubt about it. If Marketers really believed that Social Media and Web 2.0 is...

Welcome to episode #97 of Six Pixels Of Separation - The Twist Image Podcast. After a wild few days in Vancouver doing my full-day seminar on Social Media Marketing for IAB Canada, I am back and discussing everything from why...

Marketing success in the world of online social networking is not easy. Whether you're trying to build a group or fan page in Facebook or wiggling your way through LinkedIn for more business contacts. The lack of personal connection adds...

Welcome to episode #96 of Six Pixels Of Separation - The Twist Image Podcast. There a little flub at the beginning of the recording. I hit the pause button and didn't unpause (it's an ugly story, and you don't want...

Did you see Google's announcement earlier this week about Google For Non-Profits? Here's the Blog posting from the Official Google Blog titled, Google For Non-Profits: "Many of you spend your days making this world a better place, and we want...

Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting beneath our feet and, as Marketers, it might be cool and fun to play with all of this Social Media...

Welcome to episode #95 of Six Pixels Of Separation - The Twist Image Podcast. Whoops! I totally screwed up the intro and said, "welcome to episode #85" - I have no idea what I was thinking. Actually, that's not true...

There is a common belief in Marketing circles that for the Digital Marketing industry to grow, we need to be spending more time on college and university campuses educating young people on the opportunities available within the Digital Marketing sector....

At TED 2008, I had the pleasure of meeting Jenny Lam (Founder of Jackson Fish Market - they do "branded software experiences"). After a little email back-and-forth, I decided to check out the Jackson Fish Market Web experience, and came...

Welcome to episode #94 of Six Pixels Of Separation - The Twist Image Podcast. The bottom line is that I am still trying to recover from everything that went down in the past two weeks. From sharing the stage with...

My only regret is not posting about this free event sooner. I got a note from Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark and more - he's also the Chief Persuasion Officer of Future...

In the past few days, I've given a lot of public speeches on the Digital Marketing landscape to some varied audiences (including university students, government and big business). I'm continually amazed by how new all of these channels are to...

Negative rants about Marketing. Sometimes they just flow. I think we all know that we learn most (and quickest) from our mistakes. I was waiting for my flight in the lounge at the Ottawa airport this afternoon, and overheard someone...

There's a famous saying that goes something like, "integrity is doing the right thing when nobody is looking." It's like that old chestnut, "to thine own self, be true." In the past few days I've seen countless examples in places...

Welcome to episode #93 of Six Pixels Of Separation - The Twist Image Podcast. From 35,000 feet in the air, here's my first PlaneCast (hat tip to Joseph Jaffe). It was a crazy week from performing on stage at the...

The TED Conference trashed me. I feel like I went to Monterey, California as an empty bucket, got completely overfilled with water and then someone just dumped me all over the street. I'm drained. There's a slight temptation to mention...

There are a couple of thoughts rattling around my noggin' today. For perspective, I'm currently bouncing around on a United flight from Halifax to Chicago (lots of turbulence). The flight was severely delayed, so I have no idea if I...

As part of my commitment to IAB Canada - Interactive Advertising Bureau (full disclosure: I sit on the Board of Directors), I will be teaching my full-day seminar on Social Media Marketing on the following dates across Canada again this...

Welcome to episode #92 of Six Pixels Of Separation - The Twist Image Podcast. Whoa. I really thought this was going to be a quick fifteen-minute episode, but it turned into one very long rant about how technology is actually...

According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie Arouet (also known as Voltaire). I find myself thinking about that quote a lot lately. I also catch myself picking...

It has to be one of the best episodes of Seinfeld ever (granted, I'd probably say that about every episode), but there is the one where our friend, George Costanza, gives up on (pretty much) everything and decides to do...

Welcome to episode #91 of Six Pixels Of Separation - The Twist Image Podcast. This episode hit me like a ton of bricks. Lots of great conversation points and all sorts of insightful audio comments. Without hesitation, this one could...

Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast. I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and...

With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the armour are already appearing. Most recently, Mark Zuckerberg appeared on 60 Minutes and said that advertising is the main revenue...

It is now becoming a well-known event and gathering in Canadian cities like Toronto, Vancouver and Ottawa, and it has now made its way to Montreal. On February 19th, 2008 at Lolita Lounge (96 Sherbrooke Street West - corner Saint-Urbain)...

Welcome to episode #89 of Six Pixels Of Separation - The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we...

I rarely use this Six Pixels of Separation Blog to talk about the comings and goings at Twist Image, but we have had an incredible year of growth (great clients and fun projects). We had done our projections for 2008,...