What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and...
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Entries tagged with “linkedin”
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Shop.org Online Marketing Workshop - Web 2.0 University Curriculum
April 9, 2008 11:53 PMThere was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in Scottsdale, Arizona. The session was called, Web 2.0 University (which I quickly renamed Web 2.0 YOUniversity). Here's the session description:...
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10 Laws Of Real World Social Networking Success
March 25, 2008 11:57 PMMarketing success in the world of online social networking is not easy. Whether you're trying to build a group or fan page in Facebook or wiggling your way through LinkedIn for more business contacts. The lack of personal connection adds...
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LinkedIn Knows Companies (In A Creepy, Scary Kind Of Way)
March 21, 2008 10:12 AMFloating through my feeds, I noticed this Blog posting from TechCrunch titled, LinkedIn, Now For Companies. Today, LinkedIn (one of my favourite online social networks that I don't Blog nearly enough about) is launching a new feature (it's still in...
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12 Ways To Move The Social Media Conversation Past The Converted
March 17, 2008 9:34 PMIf we're all trying to get more people to read Blogs and listen to Podcasts, but our core audience is fellow Bloggers and Podcasters, how do we ever get this content out to the mainstream and bust the echo chamber...
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Respect My Authority - Social Media Analytics
February 21, 2008 5:43 PMIf people like Avinash Kaushik are all excited over the notion of Web Analytics 2.0 and getting beyond the "what are they doing" and into cool metrics like sessions, downloads, actions and other telling ways of seeing who's doing what...
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My True Love
February 14, 2008 11:46 PMAs Valentine's Day comes to a close, it felt like the right time to focus on passion. With all of these channels to be connected to - from Blogs to twitter - I'm constantly amazed by what people are passionate...
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What OpenSocial Really Means To Marketers And The Future Of Online Social Networks
November 7, 2007 6:06 PMData and access. It's just that simple. After the recent announcement of Google's OpenSocial program and the many online social network platform that are embracing it, much of the media attention is focusing on if this is a "Facebook Killer,"...
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