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When GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing...

March 20, 2008 11:54 PM

Posted by Mitch Joel

Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third...


Come Work With Me At Twist Image In Beautiful Montreal

January 28, 2008 11:56 PM

Posted by Mitch Joel

I rarely use this Six Pixels of Separation Blog to talk about the comings and goings at Twist Image, but we have had an incredible year of growth (great clients and fun projects). We had done our projections for 2008,...


Google Eats Advertising For Breakfast

January 25, 2008 11:49 PM

Posted by Mitch Joel

In another step to making itself self-aware, Google announced this week that it has spent the past year working with Publicis on "the sharing of proprietary technical knowledge, as well as insights about advertising and media planning and buying, and...


Digital Marketing Agencies Should Not Adjust Campaigns For The Web But Lead The Brand Strategy

December 8, 2007 3:02 PM

Posted by Mitch Joel

Normally, after reading a Blog posting title like that, the standard response is, "here Mitch goes again..." It turns out that I have nothing to do with that statement, because it comes from a recent Forrester Research study, according to...


Twist Image Wins Boomerang Award For Scotiabank

December 6, 2007 11:21 PM

Posted by Mitch Joel

Warning: Self-promotional Blog posting... I just got back from the annual InfoPresse Magazine Boomerang Awards. While you may have never heard about it, it is becoming a massive event. InfoPresse Magazine is the Quebec Marketing and Communications industries trade publication...