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Wikipedia Is More Charming Than Ever

March 26, 2008 11:52 PM

Posted by Mitch Joel

Mass collaboration will get your organization to think differently and help you create engaging Consumer experiences. You've heard that before. It's become one of those "good ole chestnuts" that us Social Media and Web 2.0 types love trotting out in...


Emotional Branding Can Happen In Online Social Networks

December 28, 2007 11:25 PM

Posted by Mitch Joel

Over the years I've mentioned Maslow's hierarchy of needs on countless occasions when looking at why Social Media and Online Social Networks have taken hold. While I've never taken a psychology class (correction: I've never passed a psychology class), I've...