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SPOS #102 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Presentation Zen With Garr Reynolds

May 4, 2008 11:49 AM

Posted by Mitch Joel

Welcome to episode #102 of Six Pixels Of Separation - The Twist Image Podcast. This is an entire episode with Garr Reynolds who has the most-awesome Blog (and book of the same name), Presentation Zen. We discuss the power of...


Google Me

May 1, 2008 11:06 PM

Posted by Mitch Joel

I am always amazed to hear how many people have set up Google News Alerts specifically on their own name. It's equally surprising to hear the tales of what they discovered about themselves. It is a great first step. If...


SPOS #101 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - All Industries Care About Marketing

April 27, 2008 6:32 AM

Posted by Mitch Joel

Welcome to episode #101 of Six Pixels Of Separation - The Twist Image Podcast. Another week, another conversation. We've got a new Greenfields Report and audio comments from Germany, Wisconsin, Arkansas and more. We dive deep into the struggle Government...


SPOS #100 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - A Century Of Digital Marketing

April 20, 2008 9:01 AM

Posted by Mitch Joel

Welcome to episode #100 of Six Pixels Of Separation - The Twist Image Podcast. While it's exciting to be hitting episode #100, I think we'll all benefit from the incredible surprise conversation that takes place within this MP3 file. There...


The Viral Expansion Loop

April 18, 2008 11:23 PM

Posted by Mitch Joel

What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and...


Every Page Is Your Homepage

April 16, 2008 11:56 PM

Posted by Mitch Joel

"You don't control your homepage. Google does." If you expect to show up to one of Avinash Kaushik's presentations and not hear something provocative that you have never heard before, you've got another thing coming. As closing keynote at this...


SPOS #99 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - What You Never Knew About Consumers Online

April 13, 2008 7:57 AM

Posted by Mitch Joel

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have...


Forget Search Results, Google Can Also Show You How To Run A Business

April 10, 2008 11:53 PM

Posted by Mitch Joel

"While the internet is of course available to every company, Google has made major investments to get more out of it and to construct a proprietary platform that supports new and growing online services. According to unofficial but widely reported...


Shop.org Online Marketing Workshop - Web 2.0 University Curriculum

April 9, 2008 11:53 PM

Posted by Mitch Joel

There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in Scottsdale, Arizona. The session was called, Web 2.0 University (which I quickly renamed Web 2.0 YOUniversity). Here's the session description:...


Epic 2015 - The Future Of Media

April 7, 2008 9:32 PM

Posted by Mitch Joel

I know this has been floating around for a while, but I was listening to a recent episode of the For Immediate Release Podcast and Eric Schwartzman, host of the excellent Podcast, On The Record Online, mentioned this very eerie...


SPOS #98 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Creating Ultimate Digital Marketing Experiences

April 6, 2008 6:45 AM

Posted by Mitch Joel

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of...


Geek Dinner Montreal - April 15th With Special Guest Avinash Kaushik

April 3, 2008 6:11 PM

Posted by Mitch Joel

Geek Dinner Montreal is happening on Tuesday, April 15th, 2008 with a very special guest. Avinash Kaushik is the author of Web Analytics - An Hour A Day and Blogger over at Occam's Razor. He has one of the coolest...


Should Your Marketing Stink?

April 2, 2008 11:48 PM

Posted by Mitch Joel

Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark? and many more - also Blogger over at GrokDotCom) gave an incredible (and timely) presentation called, Should Your Marketing Stink?...


SPOS #97 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Reaching Influential Bloggers

March 30, 2008 4:38 PM

Posted by Mitch Joel

Welcome to episode #97 of Six Pixels Of Separation - The Twist Image Podcast. After a wild few days in Vancouver doing my full-day seminar on Social Media Marketing for IAB Canada, I am back and discussing everything from why...


How To Get On Someone's Blogroll

March 29, 2008 11:52 PM

Posted by Mitch Joel

How many requests a day do you get from other Bloggers requesting you to put their Blog on your Blogroll? I get it a lot. And, I'm fascinated by them. First off, what is a Blogroll? (for those currently not...


The Art Of Presenting - Garr Reynolds From Presentation Zen Live From Google

March 28, 2008 11:57 PM

Posted by Mitch Joel

A couple of months back I wrote a book review for Presentation Zen - Simples Ideas On Presentation Design And Delivery by Garr Reynolds and posted it here: Get Yourself To Presentation Zen. It is, without a doubt, one of...


SPOS #96 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - The Universal Search Of It All

March 23, 2008 7:13 AM

Posted by Mitch Joel

Welcome to episode #96 of Six Pixels Of Separation - The Twist Image Podcast. There a little flub at the beginning of the recording. I hit the pause button and didn't unpause (it's an ugly story, and you don't want...


10 Simple Ways Non-Profits Can Win At Social Media Marketing

March 22, 2008 8:58 AM

Posted by Mitch Joel

Did you see Google's announcement earlier this week about Google For Non-Profits? Here's the Blog posting from the Official Google Blog titled, Google For Non-Profits: "Many of you spend your days making this world a better place, and we want...


Everything You (Think You) Know About Google Is Changing

March 19, 2008 11:26 PM

Posted by Mitch Joel

Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting beneath our feet and, as Marketers, it might be cool and fun to play with all of this Social Media...


SPOS #95 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Podcasting To The Community

March 16, 2008 7:34 AM

Posted by Mitch Joel

Welcome to episode #95 of Six Pixels Of Separation - The Twist Image Podcast. Whoops! I totally screwed up the intro and said, "welcome to episode #85" - I have no idea what I was thinking. Actually, that's not true...


Seven Minutes That Will Change Your View Of The World

March 15, 2008 2:54 PM

Posted by Mitch Joel

While there's always plenty of chatter about how Google is innovating, there's also tons of amazing things happening over at Microsoft as well. I've had a lot of people feedback to me that they would like more in-depth Blogging about...


15 Reasons Why Blogging Matters More Than Ever

March 14, 2008 11:01 PM

Posted by Mitch Joel

Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada - Interactive Advertising Bureau - in Montreal (I'm doing it again in Toronto next week on Wednesday, March 19th and then in Vancouver on Friday,...


SPOS #94 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Optimizing Your Website And More With Bryan Eisenberg

March 9, 2008 7:03 AM

Posted by Mitch Joel

Welcome to episode #94 of Six Pixels Of Separation - The Twist Image Podcast. The bottom line is that I am still trying to recover from everything that went down in the past two weeks. From sharing the stage with...


Would It Be Cool If Bryan Eisenberg Did A Free Online Seminar On What Marketers Should Be Testing Online?

March 7, 2008 11:41 PM

Posted by Mitch Joel

My only regret is not posting about this free event sooner. I got a note from Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark and more - he's also the Chief Persuasion Officer of Future...


The Role Of Digital Marketing

March 5, 2008 10:52 PM

Posted by Mitch Joel

In the past few days, I've given a lot of public speeches on the Digital Marketing landscape to some varied audiences (including university students, government and big business). I'm continually amazed by how new all of these channels are to...


SPOS #93 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - PlaneCast, TED And Seth Godin

March 2, 2008 1:41 AM

Posted by Mitch Joel

Welcome to episode #93 of Six Pixels Of Separation - The Twist Image Podcast. From 35,000 feet in the air, here's my first PlaneCast (hat tip to Joseph Jaffe). It was a crazy week from performing on stage at the...


Yves Behar Gives Good Marketing Quote

February 29, 2008 11:53 PM

Posted by Mitch Joel

Yves Behar is a world-leading designer. At TED, he's talking during the How Do We Create? session (this year,the TED Conference is based around the theme of "Big Questions"). In discussing his design process, where he thinks creativity comes from,...


What Motivates You?

February 26, 2008 11:56 PM

Posted by Mitch Joel

There are a couple of thoughts rattling around my noggin' today. For perspective, I'm currently bouncing around on a United flight from Halifax to Chicago (lots of turbulence). The flight was severely delayed, so I have no idea if I...


SPOS #92 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Technology Makes Marketing Easier

February 24, 2008 6:16 AM

Posted by Mitch Joel

Welcome to episode #92 of Six Pixels Of Separation - The Twist Image Podcast. Whoa. I really thought this was going to be a quick fifteen-minute episode, but it turned into one very long rant about how technology is actually...


SPOS #91 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Social Media With Rick Murray From Edelman Digital

February 17, 2008 6:36 AM

Posted by Mitch Joel

Welcome to episode #91 of Six Pixels Of Separation - The Twist Image Podcast. This episode hit me like a ton of bricks. Lots of great conversation points and all sorts of insightful audio comments. Without hesitation, this one could...


SPOS #90 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Web Analytics With Jim Sterne

February 10, 2008 7:18 AM

Posted by Mitch Joel

Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast. I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and...


The Google Effect Goes Mass Media

February 6, 2008 11:54 PM

Posted by Mitch Joel

Long-time followers of the Six Pixels of Separation Blog know about our tireless efforts to continually pound into and each and every Marketer's skull the importance of managing your brand online. Chris Anderson (author of The Long Tail and Editor...


SPOS #89 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Do You Really Think Bloggers Own The Brand?

February 3, 2008 7:57 AM

Posted by Mitch Joel

Welcome to episode #89 of Six Pixels Of Separation - The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we...


Tales From The Fishbowl - The Top Four Shifts In Media

February 2, 2008 8:23 AM

Posted by Mitch Joel

Everybody has multiple customer service complaints. It's human nature to tell and share a story once you feel that you have been wronged. In a Social Media world - where sharing that story with the world is only a Blog...


The Future Of Advertising Today

January 31, 2008 11:04 PM

Posted by Mitch Joel

There are still grumblings about Facebook and their Beacon mess. What were they thinking? Did they actually believe that people would enjoy having everything they did tracked and then broadcast to their network? What about their recent foray into Social...


SPOS #88 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Word Of Mouth Marketing

January 27, 2008 6:58 AM

Posted by Mitch Joel

Welcome to episode #88 of Six Pixels Of Separation - The Twist Image Podcast. I had an great time at the Shop.org Strategy And Innovation Forum in Orlando, Florida this week and you get to reap the benefits of it...


Google Eats Advertising For Breakfast

January 25, 2008 11:49 PM

Posted by Mitch Joel

In another step to making itself self-aware, Google announced this week that it has spent the past year working with Publicis on "the sharing of proprietary technical knowledge, as well as insights about advertising and media planning and buying, and...


Acquisition Versus Retention - New Thoughts On An Old Argument

January 23, 2008 11:57 PM

Posted by Mitch Joel

While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic of Social Shopping with Carrie Johnson from Forrester Research. We each did a twenty-minute presentation with about fifteen minutes of...


SPOS #87 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Presenting And Listening To The Blog Community

January 20, 2008 6:49 AM

Posted by Mitch Joel

Welcome to episode #87 of Six Pixels Of Separation - The Twist Image Podcast. Lots of thoughts on how to get better at presenting (based on reading the excellent book, Presentation Zen). There's also some thoughts about what you can...


How To Make Money By Giving Something Away For Free

January 19, 2008 3:48 PM

Posted by Mitch Joel

This Social Media - Web 2.0 world we've all come to embrace might well be causing some serious business issues that all of us will have to face in the coming years. While there is no economic proof of this,...


SPOS #86 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - The Big Money Question

January 13, 2008 7:04 AM

Posted by Mitch Joel

Welcome to episode #86 of Six Pixels Of Separation - The Twist Image Podcast. As part of moving into the New Year and taking the show to the next level, I've started trying some different stuff - different ways to...


Google Does It Again (And More)

January 12, 2008 8:00 PM

Posted by Mitch Joel

Google continues to grow. For the month of December 2007, Hitwise ranks the percentages of all U.S. searches as follows: 1. Google - 65.98%. 2. Yahoo - 20.88%. 3. MSN - 7.04%. 4. Ask - 4.4%. It seems a little...


Should You Be Frightened By What Facebook And Google Know About Your Personal Brand?

January 9, 2008 10:45 PM

Posted by Mitch Joel

If you think online social networks like Facebook or Web 2.0 companies already know way too much about you, what do you think will happen when all of your information is centralized and simple to transfer from one place to...


SPOS #85 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Social Media And Marketing In 2008

January 6, 2008 4:13 PM

Posted by Mitch Joel

Welcome to episode #85 of Six Pixels Of Separation - The Twist Image Podcast. Welcome to the first episode of 2008. While I grapple with a cold, we still lay the smack down on topics like mobile news readers, more...


Meatball Sundae By Seth Godin - A Book Review

January 4, 2008 11:58 PM

Posted by Mitch Joel

I just finished reading Seth Godin's latest book, Meatball Sundae. As "messy, disgusting" as Seth Godin describes a Meatball Sundae, this one tasted exquisite. While I typically don't run book reviews on this Six Pixels of Separation Blog, I could...


Google Reader Shared Items Are Not Private... They Never Were

January 2, 2008 8:29 PM

Posted by Mitch Joel

I was listening to, For Immediate Release - The Hobson & Holtz Report - Podcast #305: December 27, 2007, today (it's one of my personal favourites) and the hosts - Shel Holtz and Neville Hobson - had a One Minute...