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The Viral Expansion Loop

April 18, 2008 11:23 PM

Posted by Mitch Joel

What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and...


So, Who, Exactly Is Buying Stuff Online?

April 11, 2008 11:58 PM

Posted by Mitch Joel

That used to be the common mantra when attending online marketing conferences. The questions surrounding the demographics of online shoppers, and how fearless they were in a world of easily sniffable (re: stealable) credit cards and the rugged individualism it...


Shop.org Online Marketing Workshop - Web 2.0 University Curriculum

April 9, 2008 11:53 PM

Posted by Mitch Joel

There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in Scottsdale, Arizona. The session was called, Web 2.0 University (which I quickly renamed Web 2.0 YOUniversity). Here's the session description:...


How The Print Publishing Business Is Saving Itself

February 15, 2008 11:48 PM

Posted by Mitch Joel

I love the publishing business. I started my career as a Journalist and quickly became the Publisher of three magazines. To this day, I love walking into magazine stores. The sad reality is that there is simply less and less...