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At What Price Authenticity?

May 8, 2008 11:56 PM

Posted by Mitch Joel

It seems simple enough. If you want to get beyond making connections in Social Media and Web 2.0 channels, you have to move towards truly engaging with Consumers (and, more importantly, empowering Consumers to connect to one another - all...

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12th Annual Webby Awards Gives Nod To Six Pixels of Separation Blog

April 12, 2008 7:51 PM

Posted by Mitch Joel

With more than ten thousand entries and fewer than fifteen percent being distinguished with an Official Honoree award, I'm proud to announce that our little Blog, Six Pixels of Separation - The Twist Image Blog, took home an "Official Honoree"...

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When GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing...

March 20, 2008 11:54 PM

Posted by Mitch Joel

Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third...

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The Role Of Digital Marketing

March 5, 2008 10:52 PM

Posted by Mitch Joel

In the past few days, I've given a lot of public speeches on the Digital Marketing landscape to some varied audiences (including university students, government and big business). I'm continually amazed by how new all of these channels are to...

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Search Engine Optimization, Affiliate Marketing And Other Deep Dark Secrets

February 27, 2008 12:46 PM

Posted by Mitch Joel

Fact: if people can figure out a way to make more money, they will. And, it doesn't matter if it's online, offline or otherwise. Bloggers love to engage in flame wars, and why should Bloggers who have a focus on...

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Online Social Networks And Advertising Don't Mix

February 8, 2008 8:33 PM

Posted by Mitch Joel

With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the armour are already appearing. Most recently, Mark Zuckerberg appeared on 60 Minutes and said that advertising is the main revenue...

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If Marketers Are Drowning In Data Imagine How We Feel In Digital Marketing

November 17, 2007 10:44 AM

Posted by Mitch Joel

While sitting through the awards ceremony at last night's Canadian Marketing Association 2007 Annual Awards, it struck me how many statistics were being tossed out on ROI, data and sell-through. I know that on the Direct Marketing side - and,...

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