Entries tagged with “digital marketing”

Take a look at some of your favourite Blog postings over the past six months. My guess is your could comb through most of them and replace the word "Facebook" with any other hot online channel that rose to fame...

Welcome to episode #113 of Six Pixels Of Separation - The Twist Image Podcast. You'll hear why this show was delayed a couple of days, which leads us into a quick conversation about brands, privacy and the choices we make....

Chris Brogan always inspires me. He asks Blog-provoking questions and gives abundantly of his time and brain. So much so, that after a phone call he had today with a potential client they said that he shares so much information...

Welcome to episode #112 of Six Pixels Of Separation - The Twist Image Podcast. Chock full of audio comments from all over the world, the channels of Mass Media, Social Media and others seem to be colliding in a world...

Marketers want everything (more sales, more brand awareness, more recall, more word of mouth and more) and they want it fast. I hazard to guess that the initial run at Online Marketing back in the early nineties was strategic in...

First off, a hearty welcome to readers of the Montreal Gazette who caught my first column that was featured in today's Business section. I hope you will stick around and add your thoughts and comments. When I mentioned that the...

That was the message given in a piece published yesterday in Advertising Age titled, Conversations Need To Yield Actions Measured In Dollars, by Jonathan Salem Baskin (who runs Baskin Associates, Blogs at Dim Bulb and is about to release his...

Welcome to episode #111 of Six Pixels Of Separation - The Twist Image Podcast. I got up and nice and early yesterday morning to grab breakfast with Bryan Person (Social Media Breakfast) who was in town for a long-weekend vacation....

Lately, I find myself thinking more and more about what Bryan Eisenberg (co-founder of Future Now Inc., Blogger over at GrokDotCom, and co-author of books like Call To Action and Waiting For Your Cat To Bark?) had to say during...

Your Personal Brand may be doing much more harm than good... to others. This is becoming a more common occurrence that I am seeing and feeling in business. I see more and more people embracing the Social Media channels -...

Welcome to episode #110 of Six Pixels Of Separation - The Twist Image Podcast. I have not been this inspired by a business trip since I went over to Singapore last year. And while it was only a short trip...

Welcome to episode #109 of Six Pixels Of Separation - The Twist Image Podcast. It is early Sunday morning, so there's lots of morning voice and whispered thoughts about how ethics and search engine optimization can work together. We've also...

Welcome to episode #108 of Six Pixels Of Separation - The Twist Image Podcast. A crazy week of travel into another crazy week of travel makes for a random rant about everything from why musicians and the music industry have...

Welcome to episode #107 of Six Pixels Of Separation - The Twist Image Podcast. From the west coast to the east coast - I've been to British Columbia and back. But, this week I'm headed to Toronto for three excellent...

If you're interested in augmenting your Marketing skills by integrating Digital Marketing into your mix, then the CMA - Canadian Marketing Association - is once again offering their E-Marketing course in Montreal. The course will be given in English, and...

Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along with the Websites you have been visiting in an effort to understand your online experience and target better (and more...

"'RSS and podcasting have both gone a little bit silent,' he said. 'Podcasting is a bust, and RSS was lumped in. It's got a few unique challenges... but it has grown and become a part of revenue mix for publishers.'"...

Welcome to episode #106 of Six Pixels Of Separation - The Twist Image Podcast. Content is something we need to deal with, and we're not prepared. Whether it's creating compelling Podcasts or getting people to follow you on Twitter. In...

I had a slew of flights this week and was finally able to tear through a Forrester Research report called, The Connected Agency, by Mary Beth Kemp and Peter Kim. Peter was kind enough to shoot it over to me...

Welcome to episode #105 of Six Pixels Of Separation - The Twist Image Podcast. This episode is a real treat. Through the many online social networks (including Facebook, Twitter, LinkedIn and more), I have been connected to Richard Binhammer (who...

I was blown away by the May 19th, 2008 op ed piece in The Wall Street Journal on page A15 titled, The Next American Frontier, written by Michael S. Malone (author of the upcoming book, The Protean Corporation). "New papers...

Just a thought: If mass advertising claims to have its finger on the pulse of society, I think Digital Marketing has its finger directly on the throbbing arteries. Now, back to non-medical references on the power of New Media....

Welcome to episode #104 of Six Pixels Of Separation - The Twist Image Podcast. I'm back from an amazing week in Toronto, where I saw some of the best Marketing speakers out there. It all took place at the CMA...

The New York Times ran an article today titled. In the Age of TiVo and Web Video, What Is Prime Time?, by Brian Stelter. I'm sure it's a good read, and I will get to it, but it's the title...

Welcome to episode #103 of Six Pixels Of Separation - The Twist Image Podcast. I'm getting a little cold on the Six Pixels of Separation Podcast Society Facebook Group, and thinking it might be best to connect through my personal...

I wonder how quickly I would have found out about National Digital Media Day were it not for Twitter? I love this idea. Here's the scoop, straight from the wiki (where else?): "An annual day to raise the profile of...

Welcome to episode #102 of Six Pixels Of Separation - The Twist Image Podcast. This is an entire episode with Garr Reynolds who has the most-awesome Blog (and book of the same name), Presentation Zen. We discuss the power of...

Whether it's in meetings for client work, business development opportunities, speaking to a group of people, or doing some kind of community work, I'm being asked very similar questions, like: "should we be Podcasting?", "what could we do with twitter?",...

Welcome to episode #101 of Six Pixels Of Separation - The Twist Image Podcast. Another week, another conversation. We've got a new Greenfields Report and audio comments from Germany, Wisconsin, Arkansas and more. We dive deep into the struggle Government...

I've spent the past few days speaking at two very different Government events (one in Ottawa and one in Toronto). Both groups asked questions about the many challenges they face - as individuals - who would like to leverage their...

Welcome to episode #100 of Six Pixels Of Separation - The Twist Image Podcast. While it's exciting to be hitting episode #100, I think we'll all benefit from the incredible surprise conversation that takes place within this MP3 file. There...

"You don't control your homepage. Google does." If you expect to show up to one of Avinash Kaushik's presentations and not hear something provocative that you have never heard before, you've got another thing coming. As closing keynote at this...

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have...

Say goodbye to browsers. Say goodbye to your "my favourites" folder. Say goodbye to online destinations. How is it that Yahoo! Pipes did not take off the way we would have thought? Are millions of people really downloading widgets and...

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of...

Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark? and many more - also Blogger over at GrokDotCom) gave an incredible (and timely) presentation called, Should Your Marketing Stink?...

Welcome to episode #97 of Six Pixels Of Separation - The Twist Image Podcast. After a wild few days in Vancouver doing my full-day seminar on Social Media Marketing for IAB Canada, I am back and discussing everything from why...

Welcome to episode #96 of Six Pixels Of Separation - The Twist Image Podcast. There a little flub at the beginning of the recording. I hit the pause button and didn't unpause (it's an ugly story, and you don't want...

Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third...

Welcome to episode #95 of Six Pixels Of Separation - The Twist Image Podcast. Whoops! I totally screwed up the intro and said, "welcome to episode #85" - I have no idea what I was thinking. Actually, that's not true...

There is a common belief in Marketing circles that for the Digital Marketing industry to grow, we need to be spending more time on college and university campuses educating young people on the opportunities available within the Digital Marketing sector....

At TED 2008, I had the pleasure of meeting Jenny Lam (Founder of Jackson Fish Market - they do "branded software experiences"). After a little email back-and-forth, I decided to check out the Jackson Fish Market Web experience, and came...

I've been kicking around this mantra for a long while: "you need to earn the right to get your Consumers out of lurker mode." Lurker mode is a not-so-creepy thing in the Digital world. It simply means someone who is...

Welcome to episode #94 of Six Pixels Of Separation - The Twist Image Podcast. The bottom line is that I am still trying to recover from everything that went down in the past two weeks. From sharing the stage with...

In the past few days, I've given a lot of public speeches on the Digital Marketing landscape to some varied audiences (including university students, government and big business). I'm continually amazed by how new all of these channels are to...

Welcome to episode #93 of Six Pixels Of Separation - The Twist Image Podcast. From 35,000 feet in the air, here's my first PlaneCast (hat tip to Joseph Jaffe). It was a crazy week from performing on stage at the...