Traditional Marketers sit and stare at the changes taking place in the Marketing world. Here's the raw truth: they think it's just a fad. There's no doubt about it. If Marketers really believed that Social Media and Web 2.0 is...
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Entries tagged with “content”
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Is Inconsistency The New Mass Media?
March 24, 2008 10:49 PMJust before recording the latest episode of Six Pixels of Separation - The Twist Image Podcast this weekend, I had two thoughts: 1. What am I going to record this week? 2. What am I going to Blog about? I...
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User Generated Content Done Terribly Wrong
March 10, 2008 11:28 PMI've been kicking around this mantra for a long while: "you need to earn the right to get your Consumers out of lurker mode." Lurker mode is a not-so-creepy thing in the Digital world. It simply means someone who is...
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How To Make Money By Giving Something Away For Free
January 19, 2008 3:48 PMThis Social Media - Web 2.0 world we've all come to embrace might well be causing some serious business issues that all of us will have to face in the coming years. While there is no economic proof of this,...
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The New York Times Further Validates That Content Is Media
September 18, 2007 4:34 PMOne of my favourite quotes this past year came from Arthur Sulzberger (Owner, Chairman and Publisher, The New York Times). In one of the most provocative moments in the publishing industry's history, he said: “I really don't know whether we'll...
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