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User Generated Content Done Terribly Wrong

March 10, 2008 11:28 PM

Posted by Mitch Joel

I've been kicking around this mantra for a long while: "you need to earn the right to get your Consumers out of lurker mode." Lurker mode is a not-so-creepy thing in the Digital world. It simply means someone who is...

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Social Media Marketing Full-Day Seminar Comes To Montreal, Ottawa, Toronto, Calgary And Vancouver

February 25, 2008 9:12 PM

Posted by Mitch Joel

As part of my commitment to IAB Canada - Interactive Advertising Bureau (full disclosure: I sit on the Board of Directors), I will be teaching my full-day seminar on Social Media Marketing on the following dates across Canada again this...

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iBand iPhone And The Power Of Ethical Hacking

February 22, 2008 10:24 PM

Posted by Mitch Joel

Have you checked out iBand? They're the latest musical sensation to sweep YouTube (almost 1.5 million views). The trio have hacked two Apple iPhones and a Nintendo DS. The results are awesome. It also proves that creative people can (and will)...

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Bloggers Acting More Like Companies And Companies Acting More Like Bloggers

February 9, 2008 7:44 PM

Posted by Mitch Joel

There was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock Paper Scissors Society, Webwalker Blog, Shill Podcast) and the always awesome, Lisa Walker (Hill And Knowlton). We were discussing how...

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Social Media - Your Thoughts On The Year That (Soon) Was

December 20, 2007 1:41 PM

Posted by Mitch Joel

At this time of the year, all of the media content shifts to what happened in 2007. You know, that whole "year in review." I guess because I do my best to stay up on the times, those types of...

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Apple Turns Real Consumer Generated Content Into Thirty Second Spot

October 24, 2007 10:49 PM

Posted by Mitch Joel

Check out this piece of Consumer Generated Content from Nick Haley - an eighteen-year-old university student from Leeds in the UK. iPod Touch Ad - Nick Haley: Apple checked it out too. They liked it so much that they brought...

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Social Media Marketing Full-Day Seminar Coming To Toronto, Ottawa And Montreal Next

September 15, 2007 6:42 PM

Posted by Mitch Joel

Warning: self-promotional Blog posting ahead... Along with IAB Canada - Interactive Advertising Bureau, I created a full-day seminar on Social Media Marketing. I already started the second leg of this cross-Canada seminar, and there are a few more dates coming...

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