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The Momentum Effect In Effect

April 24, 2008 10:59 AM

Posted by Mitch Joel

"The 'Momentum Effect', is a term created by Marketing Revolution that measures the effect of a brand within a social network and examines consumer -to- consumer communication." This is what I grabbed from the WebProNews article titled, Social Networks Provide...


Note To Marketers (And Musicians): Online Social Networks Owe You Nothing

April 5, 2008 10:12 PM

Posted by Mitch Joel

David Usher started a new Blog called, CloudiD, where he plans on Blogging about all things art, technology and communications. He's got my attention and, based on the many comments he's getting on every Blog posting since it launched, others...


Even IT Execs Are Feeling The Hurt By Ignoring Social Media

March 27, 2008 9:33 PM

Posted by Mitch Joel

"Not embracing social networking is like saying I'd rather hide my money under the mattress than put it in a bank. Companies make a big mistake when they prohibit these tools out of the sheer fear of what employees will...