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How The Print Publishing Business Is Saving Itself

February 15, 2008 11:48 PM

Posted by Mitch Joel

I love the publishing business. I started my career as a Journalist and quickly became the Publisher of three magazines. To this day, I love walking into magazine stores. The sad reality is that there is simply less and less...


Emotional Branding Can Happen In Online Social Networks

December 28, 2007 11:25 PM

Posted by Mitch Joel

Over the years I've mentioned Maslow's hierarchy of needs on countless occasions when looking at why Social Media and Online Social Networks have taken hold. While I've never taken a psychology class (correction: I've never passed a psychology class), I've...


Nine Billion Videos Viewed Online in July

September 21, 2007 10:24 PM

Posted by Mitch Joel

I could hardly believe it myself when I read it. One of my favourite email newsletters is still Research Brief from the Center For Media Research, and when I saw the headline, Nine Billion Videos Viewed Online in July, I...


Content Overtakes Communication Online - Context Is King

September 13, 2007 11:44 PM

Posted by Mitch Joel

I saw a report from the Center For Media Research in the middle of August that threw me for a loop. Here was the jaw-dropper: “Content replaces communications as primary Web use... Internet users are spending nearly half their online...