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When GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing...

March 20, 2008 11:54 PM

Posted by Mitch Joel

Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third...


Canadian Marketing Blog - You Can Find Some Original Content Over There As Well

October 31, 2007 7:57 PM

Posted by Mitch Joel

I've been keeping this a little hush-hush, but I am doing monthly (and totally original) posts over at the CMA - Canadian Marketing Association - Canadian Marketing Blog. I started adding regular monthly posts back in August 2007, and today,...


Marketing Magazine Ranks Twist Image Blog In Their "If You Only Read 12 Blogs..."

April 14, 2007 8:50 AM

Posted by Mitch Joel

Caution: self-congratulatory posting ahead. Marketing Magazine has been running a Blog by Mark Etting for the past little while (get it? "marketing" ;Mark Etting;), and while I wish it was not an anonymous Blogger(s), this Twist Image Blog ranked second...