Entries tagged with “canadian marketing association”

I need to find the source for the quote: "reputation is the new PageRank." I've been thinking a lot about the role content is taking on in the world of Marketing and Advertising. For the past three days, I've been...

It's day two at the CMA - Canadian Marketing Association - National Convention and Trade Show (full disclosure: I am the co-chair of this event). And, after hearing Avinash Kaushik (Occam's Razor, author of Web Analytics - An Hour A...

Welcome to episode #103 of Six Pixels Of Separation - The Twist Image Podcast. I'm getting a little cold on the Six Pixels of Separation Podcast Society Facebook Group, and thinking it might be best to connect through my personal...

Welcome to episode #102 of Six Pixels Of Separation - The Twist Image Podcast. This is an entire episode with Garr Reynolds who has the most-awesome Blog (and book of the same name), Presentation Zen. We discuss the power of...

Welcome to episode #101 of Six Pixels Of Separation - The Twist Image Podcast. Another week, another conversation. We've got a new Greenfields Report and audio comments from Germany, Wisconsin, Arkansas and more. We dive deep into the struggle Government...

Welcome to episode #100 of Six Pixels Of Separation - The Twist Image Podcast. While it's exciting to be hitting episode #100, I think we'll all benefit from the incredible surprise conversation that takes place within this MP3 file. There...

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have...

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of...

This is no April Fool's joke. Both Joseph Jaffe (author of Life After The 30-Second Spot and Join The Conversation, plus Blogger and Podcaster over at Jaffe Juice) and I will be speaking at the ACA - Association of Canadian...

Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third...

If we're all trying to get more people to read Blogs and listen to Podcasts, but our core audience is fellow Bloggers and Podcasters, how do we ever get this content out to the mainstream and bust the echo chamber...

Welcome to episode #88 of Six Pixels Of Separation - The Twist Image Podcast. I had an great time at the Shop.org Strategy And Innovation Forum in Orlando, Florida this week and you get to reap the benefits of it...

Welcome to episode #82 of Six Pixels Of Separation - The Twist Image Podcast. Once again, we hear from different voices from all over the place on topics ranging from privacy in online social networks to a discussion on trackbacks...

Normally, after reading a Blog posting title like that, the standard response is, "here Mitch goes again..." It turns out that I have nothing to do with that statement, because it comes from a recent Forrester Research study, according to...

Welcome to episode #80 of Six Pixels Of Separation - The Twist Image Podcast. I was worried I was falling into a rhythm of playing a couple of audio comments and then relying on an interview to make each episode...

Welcome to episode #79 of Six Pixels Of Separation - The Twist Image Podcast. It seems like I've had a flurry of great conversations with the who's who of the Digital Marketing landscape, and this week is no exception. I...

Several years back, I was asked to speak in Toronto at a two-day conference called, Leveraging Blogs For Corporate Communications (I just checked - the link has been removed). One of the stand-out sessions involved a panel discussion with the...

Welcome to episode #78 of Six Pixels Of Separation - The Twist Image Podcast. This week there is an incredible conversation with Avinash Kaushik from Google all about online marketing, web analytics, the fluid web, widgets and more live from...

While sitting through the awards ceremony at last night's Canadian Marketing Association 2007 Annual Awards, it struck me how many statistics were being tossed out on ROI, data and sell-through. I know that on the Direct Marketing side - and,...

I promised myself I would do as little self-promotion on this Blog as possible, but this news is just too big and too important to not share with this community. Earlier tonight at the Canadian Marketing Association Annual Awards, our...

I've been keeping this a little hush-hush, but I am doing monthly (and totally original) posts over at the CMA - Canadian Marketing Association - Canadian Marketing Blog. I started adding regular monthly posts back in August 2007, and today,...

Welcome to episode #75 of Six Pixels Of Separation - The Twist Image Podcast. This episode is chock full of amazing insights from Facebook's VP of Media as well as an Irish PubCast that was done in South Boston on...

At the CMA - Canadian Marketing Association - Digital Marketing Conference today and Mike Murphy - Vice-President Media Sales - for Facebook just finished his keynote address, The Power Of Social Media For Brands. He dropped some Facebook statistics that...

I'm in Toronto at the CMA - Canadian Marketing Association Digital Marketing Conference today. It's a sold-out crowd and because I know how terrible I am at live Blogging, I will be giving tons of twitter today live (and as...

In what is turning out to be a regular feature here, Professor Michael Wesch of Kansas State University, Digital Ethnography, and the guy behind the two amazing online videos, The Machine is Us/ing Us, and more recently Information R/evolution (of...

Welcome to episode #74 of Six Pixels Of Separation - The Twist Image Podcast. Always provocative. Always insightful. This is the first time Joseph Jaffe has spoken publicly about his new book, Join The Conversation, what's happening at his New...

Get your sleep this weekend - next week is a busy one for Digital Marketers. Early Thursday morning I'll be hopping a flight to Toronto for the CMA - Canadian Marketing Association - and their annual Digital Marketing Conference, which...

I just got home from the CMA - Canadian Marketing Association - eMarketing Professional Certificate course that I teach here in Montreal. It's a fourteen week course where participants come in every Tuesday night from 6:30 pm - 9:30 pm...

Welcome to episode #46 of Six Pixels Of Separation - The Twist Image Podcast. Reflections on Power Within Montreal, regrets about not going to PodCamp NYC, looking forward to the Canadian Marketing Association's From Mass To Grass Word Of Mouth...