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SPOS #102 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Presentation Zen With Garr Reynolds

May 4, 2008 11:49 AM

Posted by Mitch Joel

Welcome to episode #102 of Six Pixels Of Separation - The Twist Image Podcast. This is an entire episode with Garr Reynolds who has the most-awesome Blog (and book of the same name), Presentation Zen. We discuss the power of...


Blogging Gets A Second Wind

May 3, 2008 11:52 PM

Posted by Mitch Joel

There were two moments in the online world that looked to change the way we look at Blogs and Blogging. One, was when video started gaining ground. It seemed like both audio and video Podcasting was going to trump text-based...


The Trouble With Twitter - Confessions Of A Twitter Snob

April 29, 2008 8:26 PM

Posted by Mitch Joel

"I actually had Mitch in my Twitter list, but he didn’t follow me, so I took him off. I might put him back though," says Ryan Deschamps from The Other Librarian Blog in a comment posted on the Open Stacks...


Instead Of "What?" Ask "Why?"

April 28, 2008 11:02 PM

Posted by Mitch Joel

Whether it's in meetings for client work, business development opportunities, speaking to a group of people, or doing some kind of community work, I'm being asked very similar questions, like: "should we be Podcasting?", "what could we do with twitter?",...


SPOS #101 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - All Industries Care About Marketing

April 27, 2008 6:32 AM

Posted by Mitch Joel

Welcome to episode #101 of Six Pixels Of Separation - The Twist Image Podcast. Another week, another conversation. We've got a new Greenfields Report and audio comments from Germany, Wisconsin, Arkansas and more. We dive deep into the struggle Government...


What If Everything We Knew About Marketing And Advertising Until Now Was An Anomaly?

April 26, 2008 4:40 PM

Posted by Mitch Joel

Just a blip in the history of the world. Didn't really mean much of anything, and was only the first generation of Marketing, Advertising and Communications. Think about that. Marketing, Advertising and Communications had really not changed all that much...


Communications And Conversations Are Not The Same Thing

April 25, 2008 11:53 PM

Posted by Mitch Joel

I've spent the past few days speaking at two very different Government events (one in Ottawa and one in Toronto). Both groups asked questions about the many challenges they face - as individuals - who would like to leverage their...


SPOS #100 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - A Century Of Digital Marketing

April 20, 2008 9:01 AM

Posted by Mitch Joel

Welcome to episode #100 of Six Pixels Of Separation - The Twist Image Podcast. While it's exciting to be hitting episode #100, I think we'll all benefit from the incredible surprise conversation that takes place within this MP3 file. There...


Seven Types Of Highly Effective Corporate Blogs

April 19, 2008 3:18 PM

Posted by Mitch Joel

There are many reasons why companies should Blog. It's a topic that has been written, discussed and disseminated to death. The net result has been that more and more companies are looking at the power of corporate Blogs, and how...


How To Podcast

April 17, 2008 11:36 PM

Posted by Mitch Joel

I'm wondering if this question keeps popping up because there is serendipity around the fact that I'll be recording the 100th episode of Six Pixels of Separation - The Twist Image Podcast this weekend, or if it's because there's an...


SPOS #99 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - What You Never Knew About Consumers Online

April 13, 2008 7:57 AM

Posted by Mitch Joel

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have...


12th Annual Webby Awards Gives Nod To Six Pixels of Separation Blog

April 12, 2008 7:51 PM

Posted by Mitch Joel

With more than ten thousand entries and fewer than fifteen percent being distinguished with an Official Honoree award, I'm proud to announce that our little Blog, Six Pixels of Separation - The Twist Image Blog, took home an "Official Honoree"...


Shop.org Online Marketing Workshop - Web 2.0 University Curriculum

April 9, 2008 11:53 PM

Posted by Mitch Joel

There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in Scottsdale, Arizona. The session was called, Web 2.0 University (which I quickly renamed Web 2.0 YOUniversity). Here's the session description:...


Feed For Thought - When Push Comes To Pull

April 8, 2008 11:52 PM

Posted by Mitch Joel

Say goodbye to browsers. Say goodbye to your "my favourites" folder. Say goodbye to online destinations. How is it that Yahoo! Pipes did not take off the way we would have thought? Are millions of people really downloading widgets and...


iPhone Version Of Six Pixels Of Separation - The Twist Image Blog Now Live

April 7, 2008 1:55 PM

Posted by Mitch Joel

If you're interested in checking out this Six Pixels of Separation - The Twist Image Blog on your iPhone, the good people here at Twist Image have launched a mobile-friendly version of the Blog over here: Six Pixels of Separation...


SPOS #98 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Creating Ultimate Digital Marketing Experiences

April 6, 2008 6:45 AM

Posted by Mitch Joel

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of...


Note To Marketers (And Musicians): Online Social Networks Owe You Nothing

April 5, 2008 10:12 PM

Posted by Mitch Joel

David Usher started a new Blog called, CloudiD, where he plans on Blogging about all things art, technology and communications. He's got my attention and, based on the many comments he's getting on every Blog posting since it launched, others...


Jaffe V. Joel - Face(book)-Off At The ACA In Toronto

April 1, 2008 11:56 PM

Posted by Mitch Joel

This is no April Fool's joke. Both Joseph Jaffe (author of Life After The 30-Second Spot and Join The Conversation, plus Blogger and Podcaster over at Jaffe Juice) and I will be speaking at the ACA - Association of Canadian...


SPOS #97 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Reaching Influential Bloggers

March 30, 2008 4:38 PM

Posted by Mitch Joel

Welcome to episode #97 of Six Pixels Of Separation - The Twist Image Podcast. After a wild few days in Vancouver doing my full-day seminar on Social Media Marketing for IAB Canada, I am back and discussing everything from why...


How To Get On Someone's Blogroll

March 29, 2008 11:52 PM

Posted by Mitch Joel

How many requests a day do you get from other Bloggers requesting you to put their Blog on your Blogroll? I get it a lot. And, I'm fascinated by them. First off, what is a Blogroll? (for those currently not...


Even IT Execs Are Feeling The Hurt By Ignoring Social Media

March 27, 2008 9:33 PM

Posted by Mitch Joel

"Not embracing social networking is like saying I'd rather hide my money under the mattress than put it in a bank. Companies make a big mistake when they prohibit these tools out of the sheer fear of what employees will...


Is Inconsistency The New Mass Media?

March 24, 2008 10:49 PM

Posted by Mitch Joel

Just before recording the latest episode of Six Pixels of Separation - The Twist Image Podcast this weekend, I had two thoughts: 1. What am I going to record this week? 2. What am I going to Blog about? I...


SPOS #96 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - The Universal Search Of It All

March 23, 2008 7:13 AM

Posted by Mitch Joel

Welcome to episode #96 of Six Pixels Of Separation - The Twist Image Podcast. There a little flub at the beginning of the recording. I hit the pause button and didn't unpause (it's an ugly story, and you don't want...


12 Ways To Move The Social Media Conversation Past The Converted

March 17, 2008 9:34 PM

Posted by Mitch Joel

If we're all trying to get more people to read Blogs and listen to Podcasts, but our core audience is fellow Bloggers and Podcasters, how do we ever get this content out to the mainstream and bust the echo chamber...


SPOS #95 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Podcasting To The Community

March 16, 2008 7:34 AM

Posted by Mitch Joel

Welcome to episode #95 of Six Pixels Of Separation - The Twist Image Podcast. Whoops! I totally screwed up the intro and said, "welcome to episode #85" - I have no idea what I was thinking. Actually, that's not true...


15 Reasons Why Blogging Matters More Than Ever

March 14, 2008 11:01 PM

Posted by Mitch Joel

Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada - Interactive Advertising Bureau - in Montreal (I'm doing it again in Toronto next week on Wednesday, March 19th and then in Vancouver on Friday,...


Marketers - How Hard Do You Really Work?

March 11, 2008 10:49 PM

Posted by Mitch Joel

At TED 2008, I had the pleasure of meeting Jenny Lam (Founder of Jackson Fish Market - they do "branded software experiences"). After a little email back-and-forth, I decided to check out the Jackson Fish Market Web experience, and came...


SPOS #94 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Optimizing Your Website And More With Bryan Eisenberg

March 9, 2008 7:03 AM

Posted by Mitch Joel

Welcome to episode #94 of Six Pixels Of Separation - The Twist Image Podcast. The bottom line is that I am still trying to recover from everything that went down in the past two weeks. From sharing the stage with...


The Role Of Digital Marketing

March 5, 2008 10:52 PM

Posted by Mitch Joel

In the past few days, I've given a lot of public speeches on the Digital Marketing landscape to some varied audiences (including university students, government and big business). I'm continually amazed by how new all of these channels are to...


Marketing When Nobody Is Looking

March 3, 2008 11:25 PM

Posted by Mitch Joel

There's a famous saying that goes something like, "integrity is doing the right thing when nobody is looking." It's like that old chestnut, "to thine own self, be true." In the past few days I've seen countless examples in places...


SPOS #93 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - PlaneCast, TED And Seth Godin

March 2, 2008 1:41 AM

Posted by Mitch Joel

Welcome to episode #93 of Six Pixels Of Separation - The Twist Image Podcast. From 35,000 feet in the air, here's my first PlaneCast (hat tip to Joseph Jaffe). It was a crazy week from performing on stage at the...


Search Engine Optimization, Affiliate Marketing And Other Deep Dark Secrets

February 27, 2008 12:46 PM

Posted by Mitch Joel

Fact: if people can figure out a way to make more money, they will. And, it doesn't matter if it's online, offline or otherwise. Bloggers love to engage in flame wars, and why should Bloggers who have a focus on...


What Motivates You?

February 26, 2008 11:56 PM

Posted by Mitch Joel

There are a couple of thoughts rattling around my noggin' today. For perspective, I'm currently bouncing around on a United flight from Halifax to Chicago (lots of turbulence). The flight was severely delayed, so I have no idea if I...


Social Media Marketing Full-Day Seminar Comes To Montreal, Ottawa, Toronto, Calgary And Vancouver

February 25, 2008 9:12 PM

Posted by Mitch Joel

As part of my commitment to IAB Canada - Interactive Advertising Bureau (full disclosure: I sit on the Board of Directors), I will be teaching my full-day seminar on Social Media Marketing on the following dates across Canada again this...


SPOS #92 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Technology Makes Marketing Easier

February 24, 2008 6:16 AM

Posted by Mitch Joel

Welcome to episode #92 of Six Pixels Of Separation - The Twist Image Podcast. Whoa. I really thought this was going to be a quick fifteen-minute episode, but it turned into one very long rant about how technology is actually...


Respect My Authority - Social Media Analytics

February 21, 2008 5:43 PM

Posted by Mitch Joel

If people like Avinash Kaushik are all excited over the notion of Web Analytics 2.0 and getting beyond the "what are they doing" and into cool metrics like sessions, downloads, actions and other telling ways of seeing who's doing what...


SPOS #91 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Social Media With Rick Murray From Edelman Digital

February 17, 2008 6:36 AM

Posted by Mitch Joel

Welcome to episode #91 of Six Pixels Of Separation - The Twist Image Podcast. This episode hit me like a ton of bricks. Lots of great conversation points and all sorts of insightful audio comments. Without hesitation, this one could...


How The Print Publishing Business Is Saving Itself

February 15, 2008 11:48 PM

Posted by Mitch Joel

I love the publishing business. I started my career as a Journalist and quickly became the Publisher of three magazines. To this day, I love walking into magazine stores. The sad reality is that there is simply less and less...


My True Love

February 14, 2008 11:46 PM

Posted by Mitch Joel

As Valentine's Day comes to a close, it felt like the right time to focus on passion. With all of these channels to be connected to - from Blogs to twitter - I'm constantly amazed by what people are passionate...


Join The Conversation By Joseph Jaffe - A Book Review

February 13, 2008 11:56 PM

Posted by Mitch Joel

How are your New Year's resolutions coming along? We tend to talk about those a lot all through January, and then never mention them again from February on (I think we all know why). The main resolution I made was...


Apple Macbook Air Sony Vaio Parody - My First YouTube Attempt

February 12, 2008 7:34 AM

Posted by Mitch Joel

I've been Blogging about my Sony Vaio ultra-portable laptop for a long time. I'm also extremely tempted to grab a new Apple MacBook Air. As I contemplate my purchase, I thought I would demo what my Sony Vaio can do,...


SPOS #90 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Web Analytics With Jim Sterne

February 10, 2008 7:18 AM

Posted by Mitch Joel

Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast. I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and...


Bloggers Acting More Like Companies And Companies Acting More Like Bloggers

February 9, 2008 7:44 PM

Posted by Mitch Joel

There was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock Paper Scissors Society, Webwalker Blog, Shill Podcast) and the always awesome, Lisa Walker (Hill And Knowlton). We were discussing how...


Online Social Networks And Advertising Don't Mix

February 8, 2008 8:33 PM

Posted by Mitch Joel

With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the armour are already appearing. Most recently, Mark Zuckerberg appeared on 60 Minutes and said that advertising is the main revenue...


The Google Effect Goes Mass Media

February 6, 2008 11:54 PM

Posted by Mitch Joel

Long-time followers of the Six Pixels of Separation Blog know about our tireless efforts to continually pound into and each and every Marketer's skull the importance of managing your brand online. Chris Anderson (author of The Long Tail and Editor...


My First Video Chat But I Need Someone To Chat With - Can You Take Part?

February 5, 2008 9:51 PM

Posted by Mitch Joel

In the midst of one of the craziest months we've had at Twist Image (and I mean that in the best possible way), Joseph Jaffe - author or Life After The 30-Second Spot and Join The Conversation and Blogger/Podcaster over...


SPOS #89 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Do You Really Think Bloggers Own The Brand?

February 3, 2008 7:57 AM

Posted by Mitch Joel

Welcome to episode #89 of Six Pixels Of Separation - The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we...