I'm not sure if this is what I mean when I talk about personal branding or leveraging online communities, but a family friend, Jack Gurevitch, is in the middle of a huge online battle to become Lay's Greatest Canadian Hockey Fan and earn a spot in the Hockey Hall of Fame.
He's not doing too badly in the voting, but he could use some help. Jack's a Montrealer and is a rabid Habs fan (to the point of scary, but that's another story).
Here's a snippet from the article:
"So devoted to hockey is Gurevitch that he wrote in his contest essay: 'A wife who truly believes hockey is more important to me than anything else including her ... she's very astute.'
While his wife, Rebecca, apparently does not share his insatiable appetite for hockey, next fall the couple are expecting their first child, a boy, who'll carry the hockey torch and perhaps, an autograph pen, with unfailing hands."
It's a beautiful Sunday, I thought I would post something a little fun about a guy who's just trying to live out a simple (albeit strange) dream. If you have a second, hop over and vote for Jack.
(special thanks to Marnie).