Yahoo has been running an advertorial print campaign in the Marketing and Advertising trade publications called Yahoo Big Idea Chair. The campaign launched this week in Canada. Here's how the Yahoo Canada Website describes this campaign:
"Yahoo! Canada and the editors of Marketing Magazine are showcasing the visions of some of our nation's most accomplished marketing leaders. We are getting their takes on how the art of marketing is changing, as well as how they are experimenting on leading edge of Canada's marketing and advertising landscape.
The Yahoo! Big Idea Chair symbolizes our ongoing commitment to recognize the pioneers of digital media. They might be enterprising clients or daring agency strategists, mercurial media gurus or someone whose role defies all traditional molds, and through a blend of thorough leadership, innovation and real-world accomplishment, they've gained our attention. So to them, we yield the chair."
In what has turned into something much bigger than I ever suspected, I was asked to be the first person featured in their advertorial campaign for Canada. I was on the road quite a bit this week, so I kept getting emails from some of my peers in the Digital Marketing space that they had seen the ad on the back cover of September 24th, 2007 edition of Marketing Magazine.
You can check out the results in PDF format here: Yahoo Canada Big Idea Chair - Mitch Joel.
They also posted some of the pictures from the photo shoot on flickr here: Yahoo Canada Big Idea Chair - flickr Photos - Mitch Joel.
And you will also be able to see the full video interview conducted with Marketing Magazine on their website here: Yahoo Canada Big Idea Chair - Video Interview - Mitch Joel.
What I like most about this campaign by Yahoo Canada is that they are opening up the selection for who should be featured in their Big Idea Chair to the public. So, if you know someone worthy, you can suggest them here: Yahoo Big Idea Chair Submission.