My only regret is not posting about this free event sooner. I got a note from Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark and more - he's also the Chief Persuasion Officer of Future Now Inc. and Blogger over at GrokDotCom), that he will be co-presenting a free online seminar courtesy of the people at Google called, Website Optimizer - What Should I Test?
Here's how the Inside AdWords Blog describes the event:
"We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight on what you should be testing on your webpages. 'Should I test my headlines, images, or buttons? Google, what do I test?'
To answer these questions and more, we'd like to invite you to join Website Optimizer's Product Manager, Tom Leung, and guest presenter Bryan Eisenberg (Chief Persuasion Officer, FutureNow, Inc.) for a free online seminar."
How sweet is that?
The seminar, Website Optimizer - What Should I Test?, is taking place this coming Tuesday (March 11th, 2008) from 9:00 - 10:00 am PST (Pacific Standard Time).
Google continues to pump out some awesome "faith-based initiatives." Not only is the Website Optimizer - What Should I Test? seminar free, but Google Website Optimizer is free as well.
If you're in Marketing and your grappling with what you should (and should not) be testing in online experiences, can you really afford to miss this one?