Six Pixels of Separation - The Blog
March 28, 2014 4:50 PM

Why You Should Pay Attention To Kickstarter And Watch This

Everything has its challenges.

There will be those who love stuff, those who hate things and those who are ambiguous about it. I love Kickstarter. I've expressed my love in many (if not all) of the places that I put out my thoughts. The ability for projects, products and services that used to rely on the mercy of bigger companies (the gatekeepers, as Seth Godin calls them) takes a crazy turn towards the interesting when individuals who are interested in creating something (a book, play, video game, movie or whatever) can now get people to buy into it, and express not just their financial support for a project, but actually get the product, once it gets produced. They have funded over one billion dollars worth of business. They have funded more business launches in the creative space than the National Endowment for the Arts. It's staggering. One of their founder, Yancey Strickler (who has also backed over 600 projects), was recently named CEO and appeared on Charlie Rose to express the company's vision, business model and impact on society. Regardless of how you feel about Kickstarter, this is a fascinating conversation about technology and social tools continue to disrupt and create amazing and interesting new business models with a crowdfunding twist.

Yancey Strickler, co-founder and CEO of Kickstarter on Charlie Rose...

By Mitch Joel

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