What makes something contagious?
This is the question that consumes Jonah Berger, the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He's also the bestselling business book author of Contagious - Why Things Catch On. Most recently, he is featured in the latest edition of Fast Company magazine (the print edition) and I recently published a podcast conversation with him (you can listen to it here: SPOS #353 - Contagious Marketing With Jonah Berger). One of the best ways to truly capture the ideas of people like Berger to see them live and in action. Recently, he presented his thinking at Google, and you can watch the full 40 minutes of it here.
Jonah Berger, live from Google on why things catch on: