Six Pixels of Separation - The Blog
March 30, 2014 2:30 PM

Why Every Brand Should Build An Audience

Episode #403 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him, that he wants brands to be like bands. He wants brands to not just have customers and members of a loyalty program. He wants brands to build, nurture and have an audience. Rohrs heads up ExactTarget's Marketing Insights Team (which is now a part of Salesforce.com). He's a specialist on content marketing and social media (so, you know that we're going to get along). Late last year, he published his first book, Audience - Marketing In the Age of Subscribers, Fans & Followers. He's also the co-creator of Subscribers, Fans & Followers Research Series (which is world's first and longest-running examination of consumer relationships with brands through email, mobile, and social channels). He also loves bacon... so what's not to love? Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #403.

By Mitch Joel

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