Do you know what you need to measure online?
Do you know why you need to measure it?
Do you really know what your customers want to do?
Are you really letting them accomplish their goals?
Are you listening for their feedback?
Are you taking action?
I've got a million more questions about what you're measuring online, but it's Labour Day, so let's not read.
Instead, let's watch.
Here's a 50-minute presentation that will blow your mind from Avinash Kaushik. Avinash is the Analytics Evangelist for Google. He has what is widely regarded as the best web analytics Blog, Occam's Razor, and is the author of one the best online marketing books out there, Web Analytics - An Hour A Day. I know what you're thinking, "how is a presentation on Web Analytics going to be exciting?" Trust me, Avinash also happens to be one of the best presenters out there.
For some reason, Google Video does not allow you to embed video (or, I can't seem to find the code), so you'll have to click on the link below.
The presentation is from a Google B2B Summit in July 2008, and his presentation is called, Measuring Micro And Macro Reactions.
Go watch it right here: Avinash Kaushik - Measuring Micro And Macro Reactions - Reaction 2008.
If you're not completely enthralled, let me know below how I can make the time back to you.
So, now, what should you be measuring and why?