I was doing some traveling last week, and when I got back to Twist Image HQ, I realized that there were over a dozen voice mails for me. I don't know what's wrong with me, but I never check my office voice mail remotely. Then, while at home, I got three calls in a row from the same telemarketing company that was conducting a survey. It was at that point I begun questioning why I even have a home phone number. Anyone who knows me will either email or call me on my mobile.
Then, it struck me: declare voice mail bankruptcy.
In the past little while, there have been people who have declared email bankruptcy... so, why not voice mail bankruptcy?
If you call my office and I am not there, the message goes something like, "Thank you for calling, but I am declaring voice mail bankruptcy. If you would like to connect, please either email or call my mobile. I will not be checking the messages on my office voice mail regularly, and I can't guarantee that I will return your call if you leave a message here."
I also made another executive decision: I'm not answering the phone at home. If needed, people know how to reach me. If email and mobile are not your thing, you can leave a comment on this Blog, instant message me, Skype, Facebook message, twtter... there are enough channels to grab my attention.
I have moments where I agree... and moments where I see new media (like MP3) definitely killing old media (like CDs). That being said, all of this has got me thinking that Marketers really do need to look at all of the communications channels and how they are changing. My appetite for voice mail and answering a phone with a Caller ID from someone I don't know has drastically changed in the past twenty-four months.
Imagine what the next twenty-four months will bring.