Six Pixels of Separation - The Blog
May 20, 2012 8:33 AM

Truth In Marketing

Episode #306 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in the world. Along with that, he is a prolific writer and thinker. We first connected in 2008 when his book, Branding Only Works On Cattle, came out because we share the same editor and publisher (Grand Central Publishing - Hachette Book Group). He then went on to write the book, Bright Lights & Dim Bulbs and then Histories Of Social Media. He's back with another book titled, Tell The Truth - Honesty is Your Most Powerful Marketing Tool (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency). Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #306.

By Mitch Joel

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  • Enjoyed today's podcast with Jonathan Salem Baskin.

    When dealing with the truth in advertising, I'm not positive if we all view "the truth" as the same thing. Our biased perceptions create our own truths at times.

    Although being transparent & sincere is an excellent starting point.

    Reply
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