Just picked up Brand Harmony by Steve Yastrow. This is the first book for Tom Peter's book publishing company. www.brandharmony.com
. Looks like a good read. Just how I like 'em: short, snappy and not too "business"-like. If Tom Peters and Seth Godin could pump them out, I'd read them all the time. Can't stand those snoozer business-books that promote the author's use of fancy adjectives over good ole' fashion gumption.
Lots of words. So little time.