Some Tom Peters aphorisms include:
"They say 'Of course we believe in marketing.' I say 'Has you customer database won numerous industry awards?'"
"They say the Web is a 'useful tool.' I say the Web changes everything. Now."
"They say Great Design is 'nice.' I say Great Design is 'necessary.'"
Download Tom Peters Change This Manifesto here: Tom Peters Presents Tomato TomA[h]to.
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As always, Tom Peters is making business think and these aphorisms are right on target as far as creating a true sustainable business beyond environmental initiatives.